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    Sale 1388

    Fine Printed Books and Manuscripts including Americana

    9 June 2004, New York, Rockefeller Plaza

  • Lot 110

    [SEUSS, Dr.] Narragansett Lager & Ale tray illustrated by Dr. Seuss, manufactured by American Art Works, Inc., Coshocton, Ohio, 1940s, 12 in. diameter. (Surface rubbed with some loss of image.)

    Price Realised  

    Estimate

    [SEUSS, Dr.] Narragansett Lager & Ale tray illustrated by Dr. Seuss, manufactured by American Art Works, Inc., Coshocton, Ohio, 1940s, 12 in. diameter. (Surface rubbed with some loss of image.)

    A popular collectible from Seuss's advertising days, with the motto "Gangway for Gansett!" beside the image of Chief Gansett carrying a beer tray with a frothy mug of Narragansett beer. Apparantely Seuss was a college friend of Mr. Haffenreffer at Dartmouth College. Mr. Haffenreffer later became a man of influence at Narragansett and asked his friend to design a tray.


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