RESULTS: Popular Culture: Rock and Pop Memorabilia

Popular Culture: Rock and Pop Memorabilia
South Kensington – Thursday, 24 June 2010
Sale no: 5554 – Top Three
[All sold prices include buyer’s premium]





Lots Sold: 247

Lots Offered: 302

Sold by Lot: 82%

Sold by £: 81%

Exchange Rate£:= $1.496  /  €1.212





Estimate (£)


Purchase Price



The Who/Pete Townshend
A circa 1970/71 SG Standard Custom Order 3 pickup model; owned by Pete Townshend and used during a tour of the USA in 1971


£49,250 $73,678

US Private


John Lennon
A rare oversized drawing in black ink, a double self-portrait caricature of John Lennon and Yoko Ono, the artwork drafted by Lennon in Suite 1742 at the Queen Elizabeth Hotel, Montreal, Canada, during John and Yoko's historic Bed-In for Peace, 26 May - 2 June, 1969


£37,250 $55,726

US Trade


Eric Clapton
A 2004 Fender Custom Shop Stratocaster, 'CRASH' concept guitar owned and played by Eric Clapton, 2004. 

This guitar became Clapton's main stage instrument, first appearing at the One Generation 4 Another charity concert, The Royal Albert Hall, 15 March, 2004. Clapton continued to play the guitar during his 2004 European Tour


£34,850 $52,136

US Private


Comment: Neil Roberts, Head of Department, Popular Culture said:

 “The Popular Culture: Rock and Pop Memorabilia sale saw an over-flowing saleroom of collectors and music fans of all ages bidding on a wide selection of music memorabilia items. Many bid and bought over the telephones and through Christie’s LIVE, amounting to one of the strongest results for online bidding ever seen at Christie’s South Kensington, with 42% of lots either bought or directly underbid online. Interest came from over 19 countries around the world, with bidders as far a field as Australia, Lebanon, Austria, South Africa and the Americas, amongst others.

We were particularly delighted with the result achieved for the largest collection of The Who memorabilia ever sold at auction, which exceeded expectations and fetched a total of £169,946 / $254,239 / €205,975 (lots 130-187). The collection included 57 lots ranging from guitars and posters, to awards, amps and signed items.

The vendors, American collectors Brad and Diana Rodgers commented after the sale: "My wife and I were incredibly pleased with the results achieved by Christie's today. This sale demonstrates that the market for high end, one of a kind material is as strong as it has ever been. We feel fortunate to have been able to own these items and hope that their new owners get as much enjoyment from them as we did."

We look forward to our Film and Entertainment Memorabilia sale on 25 November 2010”


Press Contact:

Leonie Ashfield                     020 7752 3121              



About Christie’s

Christie’s, the world's leading art business, had global auction, private and digital sales in first half of 2017 that totalled £2.35 billion / $3 billion. Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour. Christie’s offers around 350 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, and more. Prices range from $200 to over $100 million. Christie's also has a long and successful history conducting private sales for its clients in all categories, with emphasis on Post-War & Contemporary, Impressionist & Modern, Old Masters and Jewellery.

Alongside regular sales online, Christie’s has a global presence in 46 countries, with 10 salerooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, Hong Kong, and Shanghai.

*Please note when quoting estimates above that other fees will apply in addition to the hammer price - see Section D of the Conditions of Sale at the back of the sale catalogue.

*Estimates do not include buyer’s premium. Sales totals are hammer price plus buyer’s premium and are reported net of applicable fees.