Wallpaper* Tweet Life :
Become Part of a Twitter-Inspired Artwork At Multiplied
14-17 October 2011
South Kensington – At this year’s Multiplied contemporary editions fair, Christie’s, Wallpaper* and award-winning photographer Chris Floyd illustrated right are offering visitors the chance to become part of a unique, Twitter-inspired artwork that will be featured on Wallpaper.com.
Entitled Wallpaper* Tweet Life, the project is inspired by the work of photographer Chris Floyd. Intrigued by the way that social media has revolutionised the way we communicate, keen Tweeter Floyd embarked on a year-long portrait project by meeting, engaging with and photographing a selection of the people he follows on Twitter, resulting in One Hundred and Forty Characters by Chris Floyd, which will go on exhibition at HOST Gallery in London in November. The 140 images of Chris’s Twitter friends include a number of well-known faces: singer Lily Allen, writer and broadcaster Caitlin Moran and internet entrepreneur Jimmy Wales.
With almost 500,000 Twitter followers, Wallpaper* (with the help of Christie’s, Chris Floyd and with many thanks to Hewlett Packard) has decided to take the concept a step further and photograph its own followers during Multiplied. Wallpaper* and Chris Floyd’s pop-up photographic studio will be at the fair from 14-17 October, ready to take portraits of visitors, and a gallery of Wallpaper* Tweet Life pictures will be featured on Wallpaper.com after the event. Portraits will be taken on a first come, first served basis, subject to availability. The Wallpaper8 Tweet Life pop-up studio will be open 11am-5pm each day.
Wallpaper*, one of the world’s most important design and style magazines, is the official media partner for Multiplied. A publication that is constantly pushing the boundaries of creativity, highlighting emerging talents and rising stars, Wallpaper* is the ideal partner to the only contemporary editions fair to be staged in the UK.
As the world’s leading art business, Christie’s has led the way for international auction house innovation in the twenty-first century. Following the launch in 2006 of Christie’s LIVE™, the online bidding platform, Christie’s has continued to recognise and embrace the reach, value and power of new media such as Facebook, Twitter and widgets. Christie’s iPhone app was launched in 2009, and mobilized across all mobile devices in 2010, followed by the launch of the iPad app in December 2010, and the very first, complete guide to the Venice Biennale in iPhone app form in May 2011.
As Twitter inspired Wallpaper* Tweet Life, it is only right that we continue to value the short, sharp 140-character message.
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Twitter: @Multiplied_Fair #multipliedartfair2011 / #MAF2011
Notes to Editors:
Location: Christie’s South Kensington, 85 Old Brompton Road, London, SW7 3LD
Private Launch event: Thursday, 13 October: 7.00pm – 9.30pm (by invitation only)
Opening times: Friday 14 October: 9.00am – 5.00pm
Saturday 15 October: 11.00am - 6.00pm
Sunday 16 October: 11.00am – 6.00pm
Monday 17 October: 9.00am – 5.00pm
**Please note that the Wallpaper* Tweet Life pop-up studio will be open 11am-5pm each day only.
Media Partner: Wallpaper* With thanks to: Hewlett Packard
Multiplied is the first and only fair in the UK dedicated entirely to contemporary art in editions. Launched in 2010, the fair is held at Christie’s South Kensington saleroom, transforming the galleries into an exhibition space for over thirty-five galleries each year during Frieze week. The inaugural fair in October 2010 showcased works from thirty-nine exhibitors, and welcomed over 7,600 visitors of all ages. In 2011 the fair will be complemented by an extensive programme of interactive cultural events and opportunities. www.multipliedartfair.com @Multiplied_fair **Further press releases available upon request
About Christie’s South Kensington
Open seven days a week, Christie’s South Kensington is the busiest saleroom in the UK, annually holding over 100 sales and offering more than 20,000 lots. The recently refurbished saleroom facilities and exhibition spaces provide one of the most accessible, well lit and welcoming sales arenas in the world, consistently attracting over 200,000 visitors a year. Interiors sales dedicated to home furnishings are held three times a month alongside monthly Sunday sales of single-owner collections, and specialised sales for the avid collector are scheduled throughout the year according to category. Every lot is beautifully illustrated in a large scale magazine-style catalogue and in an online e-catalogue. Christie’s South Kensington appeals to a worldwide audience – in 2010 bidders originated from over 50 countries, with around 20% of bidders taking part in auctions from the comfort of their own home or office, using Christie’s unique online bidding facility, Christie’s LIVE™. www.christies.com @Christiesinc
Truly international, consistently intelligent and hugely influential, Wallpaper* is the world’s most important design and style magazine. It has attracted the most sophisticated global audience by constantly pushing into new creative territories and ensuring its coverage of everything from architecture to motoring, fashion to travel, and interiors to jewellery remains unrivalled. Wallpaper* has readers in 93 countries and has enjoyed unparalleled success in reaching the design elite right across the globe. To Wallpaper*, the world is one seamless marketplace, where consumers flit from one destination to the next, easily cross physical borders and cultural divides, and flirt with a variety of different brands, both established and undiscovered. With 12 themed issues a year, a limited-edition cover by a different artist or designer each month and monthly iPad edition, Wallpaper* has evolved from style bible to internationally recognised brand. www.wallpaper.com @WallpaperMag
About Chris Floyd
Chris Floyd is an internationally acknowledged photographer. His work features in the National Portrait Gallery and has also been recognised by the British & American awards for portrait photography – the Taylor Wessing in 2008 & American Photography in 2008 & 2010. His commercial work has been published in Wallpaper*, The New Yorker, Guardian Weekend, Esquire & Harper’s Bazaar, as well as in advertising campaigns for Agent Provocateur, British Airways, Sony & Toyota. His most recent project, 'One Hundred and Forty Characters', in which he photographed 140 people he follows on Twitter but had never previously met, was inspired by the realisation that he was communicating more frequently and more intimately with people he had befriended on the social networking site than he was with people he had known as real and actual friends for more than 20 years. Currently Chris is working with The Imperial War Museum on a project called 'The Consequences of Vengeance', which consists of large format photographs of Dutch launch sites and British impact sites associated with the German V2 rocket, which terrorised London between September 1944 and March 1945. For more information and press images relating to Chris’ upcoming exhibition One Hundred and Forty Characters at HOST Gallery, please contact Ollie Whitehead: firstname.lastname@example.org / +44 (0)20 7253 8801
www.chrisfloyd.com / www.chrisfloyduk.wordpress.com @chrisfloydUK