FEATUREA history of Europe’s top ski resortsRead more
‘That was the beginning of the winter holiday,’ says specialist Nicolette Tomkinson, discussing how one hotel’s risky decision to stay open in winter proved to be an enormous success — giving birth to the modern ski holiday.
‘The poster was the only way resorts could advertise,’ says Nicolette, who shares highlights from our 21 January sale, from early images of horse racing at St. Moritz, to a Carl Moos design that is, for her, ‘the epitome of the perfect ski poster’.
‘They are works that capture the glamour and speed of the winter sports experience,’ says Nicolette. ‘Every year there’s at least one person bidding from the slopes, having to stop to make their call — that’s always really fun.’