James Shoolbred and Company was located on Tottenham Court Road, a thriving center for fashionable furniture shops from the 1860s. They operated one of the first great department stores in London, and while their trade was diverse, they began producing furniture in around 1870. They issued an important catalogue of the firm's work in 1876 and earned a Royal warrant in the mid-1880s. Their output encompassed all prevailing styles including Art furniture, 'Old English' and 'Japanese' as is evident from the 1878 Paris Universal Exhibition in which they offered 'a very extensive selection of items' (E. Joy, ed., Pictorial Dictionary of British 19th Century Furniture Design, Woodbridge, Suffolk, 1977, p.XXXVI). Much of the furniture they designed was influenced by the 'Aesthetic Taste', popularised by Oscar Wilde and the architect E. W. Godwin.