In 1919, Mario Buccellati opened his first shop in Via Santa Margherita in Milan. In the following years, the fame of Buccellati jewels began to attract the attention of royalty all over the world. In 1925, he opened a shop in Rome, in Via dei Condotti followed in 1929 by one in Florence, in Via Tornabuoni. In 1951, Buccellati crossed the Atlantic and opened its first shop in New York. Gianmaria Buccellati one of the three sons of Mario continued his father's activity by preserving the Buccellati excellence and unique style. Production is carried out today by around 150 Italian craftsmen and with shops all over the world including London, Moscow, Paris and Hong Kong. Each jewel is recognisable by its distinctive delicate lacy style, inspired by Renaissance craftsmanship and with influences from the 18th century French Rococo period. The unique 'Buccellati style' is and will always be synonymous with excellence, perfect harmony and splendour.