The present set epitomizes Baume & Mercier's innovative creations from the 1970s. It is very rare to find a complete matching and so well-preserved “parure”, acquired to further embellish a sophisticated lady. Made to special order for the present owner, this set is most probably unique.
Baume & Mercier is originally a family manufacture founded in 1830 as “Les frères Baume” in Les Bois, a small village in the Swiss Jura. The firm successfully developed their business internationally by making highly precise chronographs and other complicated timepieces, gaining an excellent reputation based on the motto “Accept only perfection, only manufacture watches of the highest quality”. At the beginning of the 1920s Paul Mercier joined the company which consequently became Baume & Mercier, Genève.
During the “Roaring Twenties”, the brand realized the importance of women’s emancipation and came to regard their desires as an unquenchable source of inspiration. In the 1940s, building on this profound understanding of femininity, Baume & Mercier launched one of its most successful models: the Marquise. Impelled by this creative momentum, the brand launched a number of exquisitely creative and amazingly modern ladies’ watches. It thereby proved that timepieces for women are not merely miniaturized and simplistic interpretations of masculine models. Femininity was already an integral part of the firm’s values - revealing a resolutely modern attitude.