At the age of 27, Gerald Genta discovered his enormous talent for the designing of timepieces, consequently inventing the profession of a "watch designer", a vocation in which he immediately excelled. Amongst the world's most famous wristwatches designed by the incomparable designer are celebrated models such as Audemars Piguet's "Royal Oak" and Patek Philippe's "Nautilus" but also the "Da Vinci" by IWC and Cartier's "Pasha" just to name some.
In 1969, Mr. Genta founded his own brand and launched a series of unique creations, from the "Rptition Minutes" with automatic movement in a case just 2.72 mm thick, launched in 1981, to the stunning million dollar model, the "Grande Sonnerie" in 1994, at the time the most complicated wristwatch in the world.
In 1996, Grald Genta decided to return to his first passion, painting, and sold his company. Taken over in 2000 by the Bulgari Group, Grald Genta SA continues offering small series of complicated, in-house designed and produced movements combined with avant-garde design.