New Fair to be Hosted by Christie's in Frieze Week

Christie’s is delighted to announce Multiplied – an exciting new fair in the field of contemporary art. The fair will be held during the week of the Frieze Art Fair, 15-18th October, providing a platform to promote emerging talent in two and three-dimensional contemporary editions. Christie’s has invited over thirty of the most exciting galleries to showcase a selection of the most challenging, cutting-edge work being produced today. Exhibiting a wide range of publishers under one roof, Christie’s aim to help them promote their businesses and the artistic talent that they support.

The idea for the fair came about when Richard Lloyd, International Head of Christie’s Print department, attended the Editions and Artist's Book Fair in New York last winter: “I was inspired to stage something similar in London and help to create a buzz and a platform for the very best in contemporary publishing. Everyone benefits from a vibrant arts scene, and giving galleries an opportunity to promote themselves and their artists is our way of putting something back”. He added that Christie's are not taking any percentage of the sales; stands are very competitively priced and entry to the fair is free. “Since the October Contemporary art sale moved to Christie's King Street, there was space in South Kensington during one of the most important weeks in the calendar. It was just too good to miss.”

Contemporary publishers and gallerists representing established artists such as Damien Hirst and Tracey Emin will exhibit alongside many as yet unknown and emerging talents, providing collectors with a unique opportunity to discover a work by 'the next big thing' and perhaps make a lucrative investment at the same time.

Nic McElhatton, Chairman of Christie’s South Kensington is very excited about the fair, commenting, “Following the major refurbishment of our South Kensington salerooms in 2007 we now have an exceptional exhibition space within this cultural hub of the City. This enhancement has not only enabled us to present a much improved service to our clients through our core business as auctioneers but also to participate in and stage other exciting projects. The Multiplied Contemporary Editions Fair in October will use this space to provide a platform for artists and their publishers in this very important week for the art market.”

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High resolution images and further information
available upon request


Notes to Editors:

Exhibtion Dates:        
Friday 15 October:         9.00am - 5.00pm

Saturday 16 October:     11.00am - 5.00pm

Sunday 17 October:       11.00am - 5.00pm

Monday 18 October:      9.00am - 7.30pm


Christie’s South Kensington
Open seven days a week, Christie’s South Kensington is the busiest saleroom in the UK, annually holding over 100 sales and offering more than 20,000 lots. The recently refurbished saleroom facilities and exhibition spaces provide one of the most accessible, well lit and welcoming sales arenas in the world, consistently attracting over 200,000 visitors a year. Interiors sales dedicated to home furnishings are held three times a month alongside monthly Sunday sales of single-owner collections, and specialised sales for the avid collector are scheduled throughout the year according to category. Every lot is beautifully illustrated in a large scale magazine-style catalogue and in an online e-catalogue. Christie’s South Kensington appeals to a worldwide audience – in 2009 bidders originated from over 50 countries, with around 20% of bidders taking part in auctions from the comfort of their own home or office, using Christie’s unique online bidding facility, Christie’s LIVE™.

85 Old Brompton Road, London, SW7 3LD
Monday:  9.00am – 7.30pm
Tuesday – Friday:  9.00am – 5.00pm
Saturday & Sunday:  11.00am - 5.00pm


 Prices do not include buyers’ premium

About Christie’s

Christie’s, the world's leading art business, had auction sales in 2019 that totalled £4.5 billion / $5.8 billion. Christie’s is a name and place that speaks of extraordinary art, unparalleled service and international expertise. Christie’s offers around 350 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, and more. Prices range from $200 to over $100 million. Christie's also has a long and successful history conducting private sales for its clients in all categories, with emphasis on Post-War & Contemporary, Impressionist & Modern, Old Masters and Jewellery.

Alongside regular sales online, Christie’s has a global presence in 46 countries, with 10 salerooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, Hong Kong, and Shanghai.

*Please note when quoting estimates above that other fees will apply in addition to the hammer price - see Section D of the Conditions of Sale at the back of the sale catalogue.

*Estimates do not include buyer’s premium. Sales totals are hammer price plus buyer’s premium and are reported net of applicable fees.