Olympic torches and original advertising posters will also be on offer

          The Marathon Winner’s Cup

From The First Modern Olympic Games

Leads Christie’s Olympic Auction

Olympic torches and original advertising posters will also be on offer

 South Kensington – Christie’s is proud to announce the historic sale of Bréal’s Silver Cup, presented to Spyros Louis, the winner of the first ever competitive Marathon Race, run at the first Modern Olympic Games, in Athens in 1896. Offered for sale for the first time by the grandson, and namesake of the famous athlete, the cup stands at only 6 inches (15cm) high, and leads the Vintage Posters & Olympic Icons sale which will be held at Christie’s South Kensington on 18 April 2012; it is estimated to realise between £120,000 and £160,000. The sale showcases a detailed history of the Olympics, incorporating items from almost every Olympic Games, making it the perfect collecting opportunity for sports enthusiasts around the world. A selection of eight original Olympic torches dating from 1936 through to 1996 (estimates from £700), as well as twenty-six original Olympic advertising posters dating from the first London games in 1908 through to Tokyo in 1964 also feature in the Olympic section of the sale. The sale as a whole comprises 179 lots and is expected to realise in excess of £700,000. *PLEASE VIEW PDF FOR FULL RELEASE.

Bréal’s Silver Cup
The grandson of Marathon winner Spyros Louis, also named Spyros, commented, “Our family has been very proud to have the honour of looking after this important historical sporting trophy for the last 116 years and my grandfather’s achievement of winning the first ever marathon, at the first modern Olympic Games will remain part of my family’s heritage forever. However, it is time to look to the future, not the past – I have two children, and the most important thing for me is to ensure that they are looked after as well as possible. It is always going to be impossible to split a cup, so I have decided that the most sensible thing to do is to offer it at auction, and use the proceeds to secure the future of my family.”

Officially known as The Games of the I Olympiad, the first international Olympic Games held in the Modern era took place in Athens, Greece, on 6-15 April 1896. The Games had the largest international participation of any sporting event to that date, including competitors from fourteen nations. The Panathinaiko Stadium – the only ancient Olympic stadium used in the 19th century – overflowed with the largest ever crowd to watch a sporting event, amounting to more than 80,000 spectators. The highlight for the host nation, Greece was the final race of the Games – the marathon victory by their compatriot Spyros Louis. A previously unrecognized water carrier, Louis allegedly sipped cognac on his way round the track, and having originally qualified in fifth place in his heat, he took the lead only a couple of kilometres from the finish line after two competitors ahead of him collapsed. He went on to become a National hero as the only Greek athletics champion at the inaugural Olympic Games.


The men’s marathon race was invented by French philologist Michel Bréal as part of the Athletics at the 1896 Olympic Games. Inspired by the legend of the messenger Pheidippides, Bréal had the idea to stage a race from the city of Marathon to Athens – a distance of twenty-five miles (40 kilometres), and promised a silver cup to the winner. Of the seventeen athletes who began the race, only ten completed the course, one of whom was later disqualified for having travelled by carriage for part of the race. Spyros Louis finished in just under three hours – eight minutes ahead of second place – and was presented with Bréal’s Silver Cup, along with a silver medal, an antique vase, an olive branch and a diploma by King George.




Commemorating the theft of fire from the Greek god Zeus by Prometheus, the origins of the symbolic Olympic flame or torch lie in ancient Greece, where a fire was kept burning throughout the celebration of the ancient Olympics. The fire was reintroduced at the Summer Olympics in Amsterdam in 1928 and it has been part of the Modern Olympic Games ever since. Christie’s auction will offer a selection of eight original Olympic torches – including an example dating from the XIth Olympiad held in Berlin in 1936, the year the torch relay from Olympia, Greece to the Host City was introduced, as well as a torch from the last London Olympic Games in 1948– with estimates starting from £700.





Vintage Posters

The sale will feature 168 vintage posters, of which 26 relate to the Olympic Games through the decades, spanning London to Los Angeles, Melbourne to Berlin, and almost every host city in between. The earliest, and most valuable original poster from the Olympic Games on offer within Christie’s April auction is the design used to advertise travel to the first London Olympic Games – the IVth Olympiad, in 1908 (lot 4 – estimate: £12,000-18,000) illustrated below left. Originally scheduled to take place in Rome, the Games were relocated due to the eruption of Mount Vesuvius in 1906. A poster dating from the only other London Olympics, in 1948, also features (lot 19 – estimate: £1,000-1,500) illustrated below centre left. Further poster highlights also include the Chinese version of the first official Olympic poster (lot 2 – estimate: £1,200-1,800 illustrated below right) – designed by Olle Hjortzberg of the Royal Academy for the Stockholm Olympic Games in 1912, only 350 copies of the Chinese version were printed, however it was banned from display in China for being “offensive to Chinese ideas of decency”; and a poster advertising the equestrian portion of the Melbourne Olympics in 1956, which, due to quarantine restrictions in Australia, were re-scheduled to take place in Stockholm (lot 24 – estimate: £600-800).






*Please note that during the London Olympic period, 27 July – 25 August 2012, Christie’s South Kensington will hold a special extended pre-sale exhibition for the auction My London: Art & Icons, Then and Now. Further details are available upon request.

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High resolution images and further information available upon request

Complete catalogue available online at or via the Christie’s iPhone app 

Click to view the Department Page Online


Notes to Editors:

Public Exhibition:       Saturday 14 April: 11.00am – 5.00pm

                                    Sunday 15 April: 11.00am – 5.00pm

                                    Monday 16 April: 9.00am – 7.30pm

                                    Tuesday 17 April: 9.00am – 5.00pm


Auction: Vintage Posters & Olympic Icons – 18 April 2012 at 1.00pm


Ecatalogue: The full catalogue will be available to view online from mid-March at


Christie’s South Kensington

Open seven days a week, Christie’s South Kensington is one of the busiest salerooms in the UK attracting over 200,000 visitors each year. With over 100 sales and offering more than 20,000 lots annually, estimates start from £300. Interiors sales dedicated to home furnishings are held three times a month alongside regular Sunday sales of single-owner collections. Specialised sales for the avid collector are scheduled throughout the year according to category, and include Film Posters, Pop Memorabilia, Antiquities, Jewellery, 20th Century British Art and Chinese Works of Art, among others. In 2011 Christie’s South Kensington realised the highest ever total for the second successive year with sales of £115.9 million / $186.6 million.


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Christie’s, the world's leading art business, had global auction and private sales in 2011 that totaled £3.6 billion/$5.7 billion. Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour. Founded in 1766 by James Christie, Christie's has since conducted the greatest and most celebrated auctions through the centuries providing a popular showcase for the unique and the beautiful. Christie’s offers over 450 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, and more. Prices range from $200 to over $100 million. Christie's also has a long and successful history conducting private sales for its clients in all categories, with emphasis on Post-War and Contemporary, Impressionist and Modern, Old Masters and Jewellery.  Private sales totaled £502 million / $808.6m in 2011, an increase of 44% on the previous year.


Christie’s has a global presence with 53 offices in 32 countries and 10 salerooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, and Hong Kong. More recently, Christie’s has led the market with expanded initiatives in growth markets such as Russia, China, India and the United Arab Emirates, with successful sales and exhibitions in Beijing, Mumbai and Dubai.

*Estimates do not include buyer’s premium. Sales totals are hammer price plus buyer’s premium and do not reflect costs, financing fees or application of buyer’s or seller’s credits.


Prices do not include buyers’ premium


About Christie’s

Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai).

Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $200 to over $100 million. In recent years, Christie’s has achieved the world record price for an artwork at auction (Leonardo da Vinci’s Salvador Mundi, 2017), for a single collection sale (the Collection of Peggy and David Rockefeller, 2018), and for a work by a living artist (Jeff Koons’ Rabbit, 2019).

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