RELEASE: LE CHIC PARISIEN TREASURES from the Jewellery Collection of HÉLÈNE ROCHAS At Christie’s Geneva on 12 November 2013


Geneva - Following the successful auction of the contents of Hélène Rochas’ famous Parisian apartment last autumn, we are delighted to present Madame Rochas’ sophisticated jewellery collection which will be offered in Christie’s Geneva sale of Magnificent Jewels on 12 November.

If a name can be a symbol of the Elégance à la française, then the name Hélène Rochas (1927-2011) is certainly synonymous with it. The wife of famous French fashion designer Marcel Rochas, whom she had met during World War II, she was his muse and source of inspiration. Being only 28 when her beloved husband died, she took over the ‘Perfume’ branch of the company and proved to be a great business woman, launching many famous fragrances.

Madame Rochas was known for her impeccable elegance, great style and beauty and was a very popular socialite, member of the ‘Café Society’, organizing sumptuous parties such as the ‘My Fair Lady’ ball, held in June 1965, in the Bois de Boulogne, Paris.

François de Ricqlés, President Christie’s France: “Last autumn, Christie’s Paris offered at auction the marvellous collection of Hélène Rochas. The great success it achieved constituted the ultimate homage to the one who assembled it in her beautiful Parisian home. Madame Rochas’ family has now entrusted Christie’s with the sale of her jewellery collection and this demonstration of trust is for us such an honour and joy. A joy mixed with emotion, as nothing could be more evocative then her jewels; they remind us of the woman who wore them, of who she was. The brooches and the bangles by René Boivin, Van Cleef & Arpels and Fulco di Verdura may well trace her portrait. They reflect her elegance, which embodied the ‘chic parisien’ and are irradiated by the special grace of women such as her, the ‘beautiful  Madame Hélène Rochas’, as her admirers and friends used to refer to her”.

Featuring 18 exquisite jewels, the collection of Madame Rochas fully reflects her unique taste. From a refined mystery-set ruby Magnolia brooch by Van Cleef & Arpels (illustrated left; estimate: SFr.180,000-240,000 / US$190,000-255,000) to a rare and bold tiger shoulder brooch by René Boivin (illustrated on page 1; estimate: SFr.180,000-240,000 / US$190,000-255,000), each piece represents the very essence of the style of this true ‘Grande dame’.

About Christie’s

Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai).

Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $200 to over $100 million. In recent years, Christie’s has achieved the world record price for an artwork at auction (Leonardo da Vinci’s Salvador Mundi, 2017), for a 20th century artwork (Andy Warhol’s Shot Sage Blue Marilyn2022), for a single charitable collection sale (the Collection of Peggy and David Rockefeller, 2018), and for a work by a living artist (Jeff Koons’ Rabbit, 2019).

Christie’s Private Sales offers a seamless service for buying and selling art, jewellery and watches outside of the auction calendar, working exclusively with Christie’s specialists at a client’s individual pace.

Recent innovations at Christie’s include the groundbreaking sale of the first NFT for a digital work of art ever offered at a major auction house (Beeple’s Everydays, March 2021), with the unprecedented acceptance of cryptocurrency as a means of payment. As an industry leader in digital innovation, Christie’s also continues to pioneer new technologies that are redefining the business of art, including use of hologram technology to tour life-size 3D objects around the world, and the the creation of viewing and bidding experiences that integrate augmented reality, global livestreaming, buy-now channels, and hybrid sales formats. 

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