• Press release
  • |
  • Geneva
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  • For immediate release
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  • 11 September 2017

PRESS RELEASE: Only Watch 2017

World Tour - Experiences & Collaborations

Geneva - The 7th edition of the renowned biennial charity-auction ONLY WATCH begins its ten-leg world tour at the Monaco Yacht Show on 27 September. This exceptional fundraising endeavour - to drive research into Duchenne muscular dystrophy (DMD) - culminates on 11 November in Geneva, on the occasion of the watch auction week when Christie’s will offer the 50 lots to bidders.


Since its start in 2005, ONLY WATCH has become the de facto platform for the world’s most talked about watchmakers to unite in the pursuit of a common cause: to increase funding for research into Duchenne muscular dystrophy (DMD).

ONLY WATCH 2017 offers a fantastic opportunity to view, bid and own a truly unique timepiece especially created for this occasion. The creativity of each timepiece combined with the high profile of the brands involved are the key drivers for watch enthusiasts and collectors to turn towards Geneva in November. ONLY WATCH has become the foremost international charity watch auction.

Participating brands (* as of 1 September)

Andersen Genève, Armin Strom, Arnold & Son, Audemars Piguet, Barbier Mueller, Bell & Ross, Blancpain, Boucheron, Bovet, Breguet, Carl F. Bucherer, Chanel, Chopard, Christophe Claret, Chronoswiss, Czapek, De Bethune, Dewitt, F.P. Journe, Fabergé, Frédérique Constant, Girard Perregaux, H.Moser & Cie, Harry Winston, Hautlence, Hermès, Hublot, Jacob & Co, Jaquet Droz, Konstantin Chaykin, Laurent Ferrier & Urwerk, Louis Moinet, Louis Vuitton, Maurice Lacroix, MB&F, MCT, Montblanc, Moritz Grossmann, Patek Philippe, Piaget, Rebellion, Ressence, Speake Marin, Tag Heuer, Tudor, Ulysse Nardin, Voutilainen, Zenith. Special Projects: (Agenhor x Head/Haute Ecole d’Art et de Design – Genève), Wostep (Ecole Horlogère – Neuchâtel)

Under the patronage and support of H.S.H. Prince Albert II of Monaco, and at the initiative of Luc Pettavino, President of L’Association Monégasque contre les Myopathies (AMM), ONLY WATCH is driven by the enthusiasm and passion of the watch making industry. It reflects the industry’s wide commitment for noble causes.

Promotional World Tour exhibition starting at the Monaco Yacht Show

With the great support of generous partners and ahead of the auction in November, the 52 one-off models (offered as 50 lots) will embark on a six-week promotional world tour that includes stops in Asia, the Middle East, the United States and Europe.

The Monaco Yacht Show, the world's greatest superyachting event, provides the appropriate setting to unveil and host the first stage of the tour from 27 to 30 September. The tour dates are as follows: Monaco 27-30 Sept / Bangkok 02-03 Oct / Singapore 05-06 Oct / Dubai 09-11 Oct / Istanbul 18-19 Oct / Hong Kong 23-24 Oct / Taipei 26-27 Oct / New York 29-30 Oct / Los Angeles 01-02 Nov / Geneva 09-11 Nov (free access to all exhibitions).

ONLY WATCH 2017 culminates with the charity auction in Geneva on November 11 at 2.30pm (UTC+1) at the Four Seasons Hotel des Bergues. Hosted and led by Christie's Watches & Wristwatches Department, this sale will attract international watch connoisseurs to bid in person, via the internet or by phone. A Special Thank You to all who will be supporting this year’s event.

All proceeds of the auction will be donated to support research on Duchenne Muscular Dystrophy, helping to develop a cure.

An experience money can't buy & fruitful collaborations

Adding to the excitement will be a first-time experiential aspect. More than half of the watch brands have combined a unique experience to their stunning timepiece: opportunities to visit some of the world's leading manufactures or share a private lunch/dinner with some of the watch industry’s key players. Expanding beyond the watch industry, a selection of these experiences include: meet and greet with athletic champions, race car drivers, free diving record holders, dining in unique private romantic/historic locations, access to exclusive fashion shows, become a VIP guest at art fairs, yacht shows and charity galas, and walking the red carpet at prestigious film festivals.

These added on dimensions are designed to create memories for a lifetime.

Collaborations in between brands/watchmakers, or between brands and ambassadors, a media partner, or an artist, represents a key evolution of Only Watch in 2017.

About L’Association Monégasque contre les Myopathies

L’Association Monégasque contre les Myopathies (Monaco Association against Muscular Dystrophies) dedicates 100 percent of its funding and resources to international research. DMD is a rapidly progressive form of muscular dystrophy that occurs primarily in boys and affects approximately 1 in 3500 male at birth worldwide. Symptoms, which include a decline in muscle strength, usually appear between the age of 4 and 6 years and most boys are confined to a wheelchair by the age of 12. Few individuals with DMD live beyond their 30s.

AMM’s mission has been to create, foster and heavily fund strong partnerships between different, sometimes competing, international research centres. This collaborative network of multidisciplinary laboratories shares a common goal: the treatment of severe neuromuscular diseases in general, and Duchenne muscular dystrophy in particular.

All research is financed by L’Association Monégasque contre les Myopathies, thanks to ONLY WATCH.

ONLY WATCH Auction: Saturday, 11 November 2017, 2:30 pm (UTC+1), in Geneva, at the Four Seasons Hôtel des Bergues

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Luc Pettavino

President AMM / Founder OW   

Naomi Donskoff

Project Assistant

Mob. +33 (0)6 60 95 04 10

Johan Pizzardini

Head of Media    

Tel. +377 93 10 41 70

About Christie’s

Christie’s, the world's leading art business, had global auction, private and digital sales in 2017 that totalled £5.1 billion / $6.6 billion. Christie’s is a name and place that speaks of extraordinary art, unparalleled service and international expertise. Christie’s offers around 350 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, and more. Prices range from $200 to over $100 million. Christie's also has a long and successful history conducting private sales for its clients in all categories, with emphasis on Post-War & Contemporary, Impressionist & Modern, Old Masters and Jewellery.

Alongside regular sales online, Christie’s has a global presence in 46 countries, with 10 salerooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, Hong Kong, and Shanghai.

*Please note when quoting estimates above that other fees will apply in addition to the hammer price - see Section D of the Conditions of Sale at the back of the sale catalogue.

*Estimates do not include buyer’s premium. Sales totals are hammer price plus buyer’s premium and are reported net of applicable fees.