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  • Press release
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  • New York
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  • For immediate release
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  • 9 April 2018

RELEASE: Jeff Koons monumental Play Doh sculpture up for auction this May in New York

FIRST TIME AT AUCTION

New York – On May 17th, Jeff Koons’s monumental sculpture, Play-Doh, will highlight Christie’s Evening Sale of Post-War and Contemporary Art (estimate in the region of $20 million). Play-Doh was introduced to the public at the Jeff Koons retrospective put on by the Whitney Museum of American Art in 2014. Conceived in 1994 and finalized twenty-years later, Play-Doh quickly became regarded as one of the most integral works from the artist’s Celebration series. The unique sculpture will be installed in Christie’s Rockefeller Plaza galleries for an extended view beginning April 13th.

Ana-Maria Celis, Head of Evening Sale, Post-War and Contemporary Art, New York, remarked: “It is an honor to be presenting this extraordinary sculpture by Jeff Koons for the first time at auction. Play-Doh is a definitive work for the artist, which was meticulously executed over the course of 20-years. This heroic sculpture stands as a definitive example of the artist’s relentless commitment to perfection, in his pursuit to inspire and challenge his viewers. Standing before Play-Doh, it is difficult to comprehend the staggering complexity behind fashioning aluminum into such a convincing model of soft clay. In fact, all one can think of when initially viewing this work is the feeling of joy – on a monumental scale.”

In 2014, Jeff Koons was given a retrospective at the Whitney Museum of American Art in New York. This ground-breaking show marked a new beginning for Koons: the debut of Play-Doh, a sculpture that had already become legendary in the two decades of its creation. This monumental sculpture is one of the largest and most complex works in Koons’s Celebration series, a group of works that commenced in the mid-1990s, and includes contemporary icons such as Balloon Dog, Hanging Heart, and Tulips. The Celebration series has become increasingly ambitious in its evolution, with Koons pushing fabrication techniques to new levels of precision, meeting his own desire for a meticulous finish.

The result of this single-minded dedication is clear in Play-Doh, which was painstakingly created over two decades. Looking at the crevices, curves and bubbles of its surface, as well as the matte colors with their faint sheen, the viewer could easily believe that this really was an enormous mass of Play-Doh. Yet this sculpture has been assembled using more than two dozen interlocking sections of painted aluminum. Gravity alone fastens them together, the weight of each part pressing down on the next. Koons’s exactitude runs to intriguing extremes: each of these pieces is painted in its entirety, not just the facet visible when Play-Doh is fully assembled. Even the palette was the result of unwavering dedication, as the Play-Doh colors of 1994 were skillfully recreated. This sculpture is almost architectural in its scope and intricacy, its surface belying the complexity behind the decades of its creation. And in each of the five versions of Play-Doh, the color configuration is unique.  

The Play-Doh has been recreated in such a way that it appears to show the traces of the human touch in its assemblage—albeit blown out of proportion in its new gargantuan scale. In this way, Koons has managed to create a paradox: the surface resembles the Abstract Expressionist paintings of Willem de Kooning, yet this work is the result of two decades of research and perfection, of fabricators and scientists, metallurgists and modellers, rather than the swirling gestures of either a child with his Play-Doh or de Kooning with his paints.

It is a mark of the importance that Play-Doh has achieved within Koons’s oeuvre that it has been published and exhibited extensively since it was first unveiled four years ago. Reviewing its debut at the Whitney show in Frieze, Chris Wiley would refer to it as, “one of his most important works to date,” while Roberta Smith described it in the New York Times as “a new, almost certain masterpiece whose sculptural enlargement of a rainbow pile of radiant chunks captures exactly the matte textures of the real thing.”

Play-Doh was inspired by Koons’s son Ludwig, who proudly presented his father with a similar colorful mound in Rome when he was a toddler. Koons was struck by the complete faith that his son had in his creation. The experience pushed Koons to tap into his own memories and his own creative beginnings. “When I was about four and a half, five years old, I would go after school to this little building, like a little shelter,” he has recalled. “In the afternoons we’d make things out of Popsicle sticks. We’d work with Play-Doh. And this experience gave me my foundation. That’s what I hold on to in the world. And whatever I made at that time I know is equivalent to what I’m doing now. And that was, for me, really, art.”

About Christie’s

Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai).

Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $200 to over $100 million. In recent years, Christie’s has achieved the world record price for an artwork at auction (Leonardo da Vinci’s Salvador Mundi, 2017), for a single collection sale (the Collection of Peggy and David Rockefeller, 2018), and for a work by a living artist (Jeff Koons’ Rabbit, 2019).

Christie’s Private Sales offers a seamless service for buying and selling art, jewellery and watches outside of the auction calendar, working exclusively with Christie’s specialists at a client’s individual pace.

Recent innovations at Christie’s include the groundbreaking sale of the first NFT for a digital work of art ever offered at a major auction house (Beeple’s Everydays, March 2021), with the unprecedented acceptance of cryptocurrency as a means of payment. As an industry leader in digital innovation, Christie’s also continues to pioneer new technologies that are redefining the business of art, including the creation of viewing and bidding experiences that integrate augmented reality, global livestreaming, buy-now channels, and hybrid sales formats. 

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