• Press release
  • |
  • Worldwide
  • |
  • For immediate release
  • |
  • 27 March 2020

RELEASE | Experience Christie's Online

NEW Enhanced Digital Viewing for Private Sales Pages 
 Free Online Access to NEW Educational Videos, Collector Interviews, Discovery Stories and Dozens of Collecting Guides Across Categories
 NEW Series ‘Art as Therapy’ Launching on Social Media 
NEW Online Sales Calendar includes Wine, Handbags and Chinese Decorative Arts

WORLDWIDE As collectors and art lovers turn increasingly to digital access as a primary means to learn, enjoy, browse and buy artwork and luxury items, Christie’s has refreshed its online offerings across numerous collecting categories and launched several new initiatives.

A new, enhanced Private Sales site offers online viewings and immediate purchase options for collectors of fine and decorative arts, jewelry and watches. Rich, new Content will be launched to engage, inspire and educate our art loving audience; and a refreshed calendar of online sales provides collectors with continued opportunities to bid and buy, with more sales to be added in the weeks ahead. An example of one of the Impressionist and Modern Art specific Private Sales site, may be viewed here.

Matthew Rubinger, Deputy Chief Marketing Officer, commented: “We recognize that art and objects are an important source of enrichment and enjoyment for so many, and our focus these last weeks has been on refreshing our digital offerings in several key areas. Our goal is to ensure our doors remain open from a digital standpoint, so that our audiences across the world can continue to engage with us, whether that means learning more about their favorite collecting category, seeing a work of art in a virtual viewing room, or bidding on an item through our trusted online sale platform.”

Key Digital Initiatives

Private Sales
Christie’s Private Sales channel offers an array of artwork and luxury items for immediate purchase, with enhanced preview capabilities (see selection above).
Christie’s Private Sales is a seamless year-round service for buying and selling art outside of the auction calendar.
Collectors still have an appetite for acquiring works, and the private sales channel is perfectly equipped to meet their demands.
You can read more about Adrien Meyer, Head of Private Sales here.

The enhanced Private Sales site may be viewed here with new enhanced Viewing Rooms for browsing specific art and objects:

Post-War and Contemporary Art

Impressionist and Modern Art



Online Sales
Each sale includes items at multiple price levels, to suit a broad range of collectors
Clients new to auction bidding often prefer the ease of bidding online - 41% of new buyers at Christie’s in 2019 started online.
Wine 24 March – 7 April – LIVE NOW
Pavilion Online: Chinese Art – 21 -28 April
Handbags 26 May – 11 June
…with additional sales to follow

Education and Accessibility through Content
With our new ‘Art as Therapy’ series, uplifting stories commissioned to inspire for this particular moment, we will enrich our audiences via content such as ‘From the inside out — 10 scenes from the artist’s window', ‘Gardens in Art’ and 'Create with Christie’s'.
Listen to Podcast series, ‘Think Like an Art World Expert’ from Christie’s Education.
Visit regular columns including 5 Minutes With, Artist Guides, Collecting Guides, Meet our Specialists, Studio Visits and dynamic videos across all categories. Recent articles include:
From the inside out — 10 scenes from the artist’s window
The mystery of the ‘free-range sculpture’ that simply disappeared
100 art-world Instagram accounts to follow right now — Collectors
How frames can define our perception of art
Digitally visit our exhibitions with virtual tours/360 views of landmark exhibitions at Christie’s New York and London galleries:
The Peggy and David Rockefeller Collection (May 2018)
Classic Week New York (New York, October 2019)
Art Adorned: Christie’s x Dolce&Gabbana Alta Gioielleria (London, 22 November – 3 December).
Maharajas & Mughal Magnificence (New York, June 2019)
Classic Week at Christie’s London (London, July 2019)

Social Media - Christie’s has a presence across all major channels: Facebook, Instagram, Pinterest, Twitter, and WeChat. Alongside @christiesinc, we have subject specific accounts that include @christiesinteriors, @christiesjewels, @christieswatches, @christieshandbags, @christieswine.


Notes to Editors:
Enhancing our Digital Experience continues to be a key strategic priority for Christie’s in 2020, building on successes in 2019
Unique visitors to up 19% YOY - 13 million unique visitors from 186 different countries
Visitors to Christie’s Content Channels grew 32% - one third of all visitors to view digital content YOY
Total sales of art online (online absentee, online sales and LIVE) reached £209.5 up 11% ($270.4 up 8%) from £188.3 million ($250.4 million) in 2018
64% of all global clients bought or bid online in 2019
60% of all new buyers came via Online sales, Christie’s LIVE or Online Absentee bids
Online sales continue to recruit the largest number of new buyers - 41%
Instagram (non-paid) traffic grew 53% with 1.5 million followers across corporate, departmental, and specialist accounts, allowing the maximum exposure and engagement
Christie’s launched a new WeChat ‘Mini Program’ with tailored editorial content, direct chat feature and access to live auction lots – the only international auction house to make this investment
New online auction estimate tool, resulted in an 162% increase in submissions

About Christie’s

Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai).

Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $200 to over $100 million. In recent years, Christie’s has achieved the world record price for an artwork at auction (Leonardo da Vinci’s Salvador Mundi, 2017), for a single collection sale (the Collection of Peggy and David Rockefeller, 2018), and for a work by a living artist (Jeff Koons’ Rabbit, 2019).

Christie’s Private Sales offers a seamless service for buying and selling art, jewellery and watches outside of the auction calendar, working exclusively with Christie’s specialists at a client’s individual pace.

Recent innovations at Christie’s include the groundbreaking sale of the first NFT for a digital work of art ever offered at a major auction house (Beeple’s Everydays, March 2021), with the unprecedented acceptance of cryptocurrency as a means of payment. As an industry leader in digital innovation, Christie’s also continues to pioneer new technologies that are redefining the business of art, including the creation of viewing and bidding experiences that integrate augmented reality, global livestreaming, buy-now channels, and hybrid sales formats. 

Christie’s is dedicated to advancing responsible culture throughout its business and communities worldwide, including achieving sustainability through net zero carbon emissions by 2030, and actively using its platform in the art world to amplify under-represented voices and support positive change.

Browse, bid, discover, and join us for the best of art and luxury at: or by downloading Christie’s apps. The COVID-related re-opening status of our global locations is available here.