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  • Press release
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  • London
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  • For immediate release
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  • 15 September 2020

MARINA ABRAMOVIĆ’S
PIONEERING MIXED REALITY WORK
T
HE LIFE
ON VIEW AT CHRISTIE’S KING STREET
8-22 OCTOBER 2020

TICKETS RELEASED AHEAD OF HISTORIC AUCTION ON 22 OCTOBER 2020

London – Christie’s will host an exhibition of Marina Abramović’s ground-breaking Mixed Reality performance piece The Life at King Street from 8 to 22 October 2020. This will provide visitors with an opportunity to experience The Life, the first work of its kind to be offered at auction in the Post-War and Contemporary Art Evening Sale on 22 October 2020 (estimate in the region of £400,000-800,000). The Life is a revolutionary fusion of art and technology, premiered at London’s Serpentine Gallery in February 2019, that allows viewers to have an intimate digital encounter with Marina Abramović herself via a wearable spatial computing device. A dimensional photographic capture of the artist – like a hologram – appears, performing a unique, meditative and altogether entrancing piece within a roped off five-metre circle before evaporating into thin air. Unlike Virtual Reality, Mixed Reality allows the other visitors and gallery space to remain visible at the same time, creating a unique interactive experience. Abramović’s pioneering use of this evolving technology reflects her longstanding interest in the limitations of the human body and mind: an enquiry that, since the 1970s, has given rise to one of the world’s greatest artistic careers. Marina Abramović will be the subject of a major solo exhibition at London’s Royal Academy of Arts in 2021, the first time that a woman has been selected for the main galleries in the institution’s 250+ year history.

TICKET BOOKINGS

Timed tickets can be pre-booked using the following link:

https://tickets.christies.com/#/event-details/marina-abramovic-the-life

The performance is free to attend, and tickets are offered on a first come, first serve basis so please book early to avoid disappointment.

Due to social distancing, visitors must pre-book tickets to gain entry to The Life.

The opening hours for the performance are as follows:

10am – 6pm, Monday to Friday

12-5pm, Saturday and Sunday

The Life explores the theme of immortality “because you are there, preserved forever,” as Abramović commented.  The Life is offered for auction by Tin Drum, inc. in association with Abramović LLC. Marina Abramović’s exhibition The Artist is Present was staged at New York’s MoMA in 2010, setting a record-breaking attendance figure of 850,000 visitors over a period of three months – a record that still stands.

About Christie’s

Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai).

Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $200 to over $100 million. In recent years, Christie’s has achieved the world record price for an artwork at auction (Leonardo da Vinci’s Salvador Mundi, 2017), for a single collection sale (the Collection of Peggy and David Rockefeller, 2018), and for a work by a living artist (Jeff Koons’ Rabbit, 2019).

Christie’s Private Sales offers a seamless service for buying and selling art, jewellery and watches outside of the auction calendar, working exclusively with Christie’s specialists at a client’s individual pace.

Recent innovations at Christie’s include the groundbreaking sale of the first NFT for a digital work of art ever offered at a major auction house (Beeple’s Everydays, March 2021), with the unprecedented acceptance of cryptocurrency as a means of payment. As an industry leader in digital innovation, Christie’s also continues to pioneer new technologies that are redefining the business of art, including the creation of viewing and bidding experiences that integrate augmented reality, global livestreaming, buy-now channels, and hybrid sales formats. 

Christie’s is dedicated to advancing responsible culture throughout its business and communities worldwide, including achieving sustainability through net zero carbon emissions by 2030, and actively using its platform in the art world to amplify under-represented voices and support positive change.

Browse, bid, discover, and join us for the best of art and luxury at: www.christies.com or by downloading Christie’s apps. The COVID-related re-opening status of our global locations is available here.