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  • Press release
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  • New York
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  • For immediate release
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  • 11 March 2021

RESULTS: Beeple's Purely Digital NFT-Based Work of Art Achieves $69.3 Million at Christie's

Beeple (b. 1981), EVERYDAYS: THE FIRST 5000 DAYS
21,069 x 21,069 pixels (319,168,313 bytes)
Minted on 16 February 2021. This work is unique.

NEW YORK – On March 11, 2021, Christie’s concluded its single lot online sale of Beeple’s Everydays: The First 5000 Days, achieving $69,346,250 and setting the third highest price for a living artist at auction in a watershed moment in the development of digital art. The sale of the first purely digital NFT based work of art by a major auction house achieved a new world record for any work of digital art, the highest price for any lot in any online-only auction, the highest price for any winning bid placed online, and the highest total for any online-only auction.

Digital Art has been an established artistic medium since the advent of the personal computer. However, before the introduction of NFTs and Blockchain technology it was impossible for even the most celebrated digital artists to claim their place in the art market. These mechanisms have paved the way for future of art of purely digital means, and Christie’s is proud to have been on the forefront of this pivotal movement. As the art world continues to embrace digital art, Christie’s looks forward to holding further sales of NFTs. Full details on these plans will be released in due course.

Christie’s is grateful to both the artist and MakersPlace, a leading marketplace for online collectibles, for facilitating this monumental sale, and for helping us to usher the international art market into the exhilarating world of digital art.

Beeple, Digital Artist, remarked: "Artists have been using hardware and software to create artwork and distribute it on the internet for the last 20+ years but there was never a real way to truly own and collect it. With NFT’s that has now changed. I believe we are witnessing the beginning of the next chapter in art history, digital art.  This is work that has just as much craft, message, nuance and intent as anything made on a physical canvas and I am beyond honored and humbled to represent the digital art community in this historic moment."


Noah Davis, Specialist, Post-War and Contemporary Art, Christie’s, added:
“The last year has been an extraordinary period for the art market, and today’s result is a fitting tribute to the significant digital transformation that has taken place at Christie’s. And just as our business has evolved, so has the way in which art is being made.

I'm thrilled to have had the opportunity to introduce the Christie's audience to Beeple’s work, and I'm honored to welcome all the of the remarkable new clients, who not only bid with us, but reached out to share their brilliant ideas on how to further the crypto art movement. Beeple’s success is a testament to the exciting possibilities ahead for this nascent marketplace. Today’s result is a clarion call to all digital artists. Your work has value. Keep making it.”

Bidding Breakdown

 

Total Active Bidders

33

 

Percent of Bidders New to Christie’s

91%

-

Geographic Breakdown

55% Americas

27% Europe

18% Asia

Age Breakdown

6% Gen Z (1997-2012)

58% Millennial (1981-1996)

33% Gen X (1965-1980)

3% Baby Boomer (1946-1964)

 

About Christie’s

Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai).

Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $200 to over $100 million. In recent years, Christie’s has achieved the world record price for an artwork at auction (Leonardo da Vinci’s Salvador Mundi, 2017), for a single collection sale (the Collection of Peggy and David Rockefeller, 2018), and for a work by a living artist (Jeff Koons’ Rabbit, 2019).

Christie’s Private Sales offers a seamless service for buying and selling art, jewellery and watches outside of the auction calendar, working exclusively with Christie’s specialists at a client’s individual pace.

Recent innovations at Christie’s include the groundbreaking sale of the first NFT for a digital work of art ever offered at a major auction house (Beeple’s Everydays, March 2021), with the unprecedented acceptance of cryptocurrency as a means of payment. As an industry leader in digital innovation, Christie’s also continues to pioneer new technologies that are redefining the business of art, including the creation of viewing and bidding experiences that integrate augmented reality, global livestreaming, buy-now channels, and hybrid sales formats. 

Christie’s is dedicated to advancing responsible culture throughout its business and communities worldwide, including achieving sustainability through net zero carbon emissions by 2030, and actively using its platform in the art world to amplify under-represented voices and support positive change.

Browse, bid, discover, and join us for the best of art and luxury at: www.christies.com or by downloading Christie’s apps. The COVID-related re-opening status of our global locations is available here.