As a leader of the global art market, Christie's has been steering the digital transformation of the industry in recent years. Actively pursuing digital innovation, Christie’s is strengthening its interaction with the art world, collectors and connoisseurs on its expanding social media platforms to offer improved online auction experiences.
Christie’s opened its WeChat official account in 2013, becoming one of the first auction houses to share the most updated, comprehensive and insightful information about its sales, company news and collecting guides via this platform. This account serves as an important portal for global Chinese collectors and arts enthusiasts to discover masterpieces and luxury creations across all categories.
At the forefront of the art world, Christie’s further optimises the online user experience of its exceptional art collecting platform through its WeChat mini program. This platform allows customers to browse the sales calendar, lots information, online catalogues and condition reports, and create and share lists of their favourite lots anytime, anywhere.
Linked with its WeChat official account and mini program, Christie’s WeChat Channel shares videos about featured lots across different categories, preview tours guided by specialists and live streaming videos of sales to offer a holistic user experience within the WeChat ecosystem.
Christie’s was the first international auction house to open a Xiaohongshu account in 2021, and has since recorded an increasing number of registered users. With this platform, Christie’s is able to share inspiring content about art and art collecting, and interact with the specialists from different departments to help users keep abreast of the latest market trends.
Since 2012, Christie’s has been sharing art features, educational resources, sales information and collecting guides on its international Weibo account. Christie’s also shares the latest news and updates on art through eye-catching images, informative features, videos and livestreaming to offer an all-inclusive online experience.