Discover Christie’s Chinese Social Media Platforms

As a leader of the global art market, Christie's has been steering the digital transformation of the industry in recent years. Actively pursuing digital innovation, Christie’s is strengthening its interaction with the art world, collectors and connoisseurs on its expanding social media platforms to offer improved online auction experiences.

Christie’s WeChat Official Account

Christie’s opened its WeChat official account in 2013, becoming one of the first auction houses to share the most updated, comprehensive and insightful information about its sales, company news and collecting guides via this platform. This account serves as an important portal for global Chinese collectors and arts enthusiasts to discover masterpieces and luxury creations across all categories.

Scan the QR code with the WeChat app to follow


Christie’s WeChat Mini Program

At the forefront of the art world, Christie’s further optimises the online user experience of its exceptional art collecting platform through its WeChat mini program. This platform allows customers to browse the sales calendar, lots information, online catalogues and condition reports, and create and share lists of their favourite lots anytime, anywhere.

Scan the QR code with the WeChat app to follow


Christie’s WeChat Channel

Linked with its WeChat official account and mini program, Christie’s WeChat Channel shares videos about featured lots across different categories, preview tours guided by specialists and live streaming videos of sales to offer a holistic user experience within the WeChat ecosystem.

Scan the QR code with the WeChat app to follow


Christie’s Xiaohongshu Account

Christie’s was the first international auction house to open a Xiaohongshu account in 2021, and has since recorded an increasing number of registered users. With this platform, Christie’s is able to share inspiring content about art and art collecting, and interact with the specialists from different departments to help users keep abreast of the latest market trends.

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Christie’s Weibo Account

Since 2012, Christie’s has been sharing art features, educational resources, sales information and collecting guides on its international Weibo account. Christie’s also shares the latest news and updates on art through eye-catching images, informative features, videos and livestreaming to offer an all-inclusive online experience.

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Christie’s Douyin Account

In 2022, Christie's is was the first international auction house to launch the an official Douyin account, which has since attracted tens of thousands of followers thanks to its curated, bespoke art and luxury collecting content. Through Douyin, Christie’s has managed to reach a wider and more diversified audience.

Scan the QR code with the Douyin app to follow