PAUL OUTERBRIDGE, JR.

Details
PAUL OUTERBRIDGE, JR.

Ide Collar

Platinum print. 1922. Signed and dated in pencil on the mount. 4½ x 3 5/8in. Framed.
Provenance
The Estate of Paul Outerbridge, Jr.
Literature
Dines, A Singular Aesthetic, p. 49, pl. 9; Hambourg, The New Vision, pl. 112; Greenough et al., On the Art of Fixing a Shadow, p. 282, pl. 221; Sobieszek, The Art of Persuasion, p. 44, pl. 18; Howe, LACPS, pl. 16; Howe and Hawkins, Paul Outerbridge Jr., p. 31.

Exhibited
Paul Outerbridge: A Singular Aesthetic, Photographs & Drawings, 1921 - 1941, Laguna Beach Museum of Art, November 21, 1981 - January 10, 1982 and 12 other venues; A Collective Vision: Clarence White and His Students, The Oakland Museum, February 15 - April 13, 1986.

Lot Essay

Ide Collar, also known as Advertisement for the George P. Ide Company was Outerbridge's first commercial assignment. Its beguiling simplicity was brought about by the conscious hand sizing of the checkerboard squares by the photographer. Perhaps it was the slightly surreal proportions of the odd-size collar to the board it rested on or the familiar patterned motif that inspired Marcel Duchamp, upon seeing the advertisement, to tear it from the July 1922 issue of Vanity Fair in which it first appeared. Duchamp the Dada chief and chess fiend immediately declared it a "ready made". He would still have it pinned to his wall three years later when Outerbridge finally made his acquaintance in Paris (c.f. Howe and Hawkins, p. 11).

Approximately nine prints of this image, in either platinum or silver are known to exist, including those in the collections of the Museum of Modern Art, New York; The Ford Motor Company Collection, The Metropolitan Museum of Art; Museum of Fine Arts, Houston; and four private collections.