Lot Essay
Ide Collar, also known as Advertisement for the George P. Ide Company was Outerbridge's first commercial assignment. Its beguiling simplicity was brought about by the conscious hand sizing of the checkerboard squares by the photographer. Perhaps it was the slightly surreal proportions of the odd-size collar to the board it rested on or the familiar patterned motif that inspired Marcel Duchamp, upon seeing the advertisement, to tear it from the July 1922 issue of Vanity Fair in which it first appeared. Duchamp the Dada chief and chess fiend immediately declared it a "ready made". He would still have it pinned to his wall three years later when Outerbridge finally made his acquaintance in Paris (c.f. Howe and Hawkins, p. 11).
Approximately nine prints of this image, in either platinum or silver are known to exist, including those in the collections of the Museum of Modern Art, New York; The Ford Motor Company Collection, The Metropolitan Museum of Art; Museum of Fine Arts, Houston; and four private collections.
Approximately nine prints of this image, in either platinum or silver are known to exist, including those in the collections of the Museum of Modern Art, New York; The Ford Motor Company Collection, The Metropolitan Museum of Art; Museum of Fine Arts, Houston; and four private collections.