Norman Rockwell (1894-1978)
Rockwell, N.
There's Only One Reason
signed 'Norman Rockwell' (lower right)
oil and pencil on masonite
13 x 9 in. (34.9 x 24.8 cm.) (image)
Provenance
Walter Huber, Morrisville, Pennsylvania.
By descent in the family.
Literature
Fortune, May, 1953, p. 223, illustrated.
Lot Essay
The present work was commissioned by Roebling Wire Rope Company in Trenton, New Jersey. The advertising campaign "There's only One reason!" was used by Roebling from 1950 to 1961.