The "Utretch Velvet" takes its name from the stamped velvets produced in the Low Countries in the 17th and 18th centuries. This design was adopted by Morris & Co. and sold through their shops from 1871, mainly for upholstery. It was probably manufactured by Heaton & Co. of Manchester, who were employed by the White Star Line as interior decorators of the Titanic. The same fabric appears in photographs as a wall covering for The Dutch Suite, part of the first class accommodation on the Titanic.
See "William Morris Textiles", Linda Parry, 1983, London, pp.45, 129.