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Details
1939 LASALLE COUPE
Chassis No. 2308954
Metallic blue with striped grey and blue cloth interior
Engine: eight cylinder L-head, 322ci., 125bhp at 3,400rpm; Gearbox: three speed manual; Suspension: leaf springs all around; Brakes: hydraulic drums all around. Left hand drive.
First introduced on March 5, 1927, the LaSalle motor car was met with enthusiasm by the American public when General Motors introduced its new car designed to fill the price gap between Buick and Cadillac. Moderately priced at around $3,000, the new LaSalles were aimed at customers looking for a car slightly less conservative than a Cadillac, yet built with the same high standards of manufacturing. The first cars were billed by General Motors as a Companion Car to Cadillac, the LaSalles boasted Cadillac quality and dependability in a smaller package and at a lower price. Styling stood equal alongside function in the design. The new LaSalle cars did well in their early years, boosting GM sales significantly and regaining the GM market share from American competitors like Packard and Lincoln.
When the Great Depression hit, the LaSalle's days as a promising new manufacturing division quickly became numbered. Essentially, this was due to the relatively short company history, as they were unable to fully develop the LaSalle name, and even more importantly, a client base. Nevertheless, LaSalle cars continued to be produced; the quality of production though had fallen considerably. Not to be defeated by their competitors, General Motors made one last attempt to salvage the company and in the late 1930s introduced a well built, powerful and affordably priced line of LaSalles in hope of rescuing the ailing company. Unfortunately, the damage had been done and the LaSalle division would never fully recover. They were forced to close shop toward the end of 1940. In the last two years of LaSalle production the company managed to build some very attractive cars. For the 1939 model year the company employed an aerodynamic and longer grille complete with the LaSalle script across the front. The new grille was joined by two lower curved side grilles, while the teardrop style headlights became incorporated into the body. Though the exterior of the car had been dramatically improved from its predecessor, the engine mechanics were essentially left unchanged as the eight cylinder, 322ci. motor provided ample power for most potential owners.
The 1939 LaSalle on offer here was purchased by Mr. Ray Brown approximately 15 years ago when he attended the annual Hershey, Pennsylvania car meet. While under Mr. Brown's ownership, the car was used sparingly. A new striped blue and grey interior was installed several years ago. The LaSalle is reported to be in presentable overall condition.
WITHOUT RESERVE
Chassis No. 2308954
Metallic blue with striped grey and blue cloth interior
Engine: eight cylinder L-head, 322ci., 125bhp at 3,400rpm; Gearbox: three speed manual; Suspension: leaf springs all around; Brakes: hydraulic drums all around. Left hand drive.
First introduced on March 5, 1927, the LaSalle motor car was met with enthusiasm by the American public when General Motors introduced its new car designed to fill the price gap between Buick and Cadillac. Moderately priced at around $3,000, the new LaSalles were aimed at customers looking for a car slightly less conservative than a Cadillac, yet built with the same high standards of manufacturing. The first cars were billed by General Motors as a Companion Car to Cadillac, the LaSalles boasted Cadillac quality and dependability in a smaller package and at a lower price. Styling stood equal alongside function in the design. The new LaSalle cars did well in their early years, boosting GM sales significantly and regaining the GM market share from American competitors like Packard and Lincoln.
When the Great Depression hit, the LaSalle's days as a promising new manufacturing division quickly became numbered. Essentially, this was due to the relatively short company history, as they were unable to fully develop the LaSalle name, and even more importantly, a client base. Nevertheless, LaSalle cars continued to be produced; the quality of production though had fallen considerably. Not to be defeated by their competitors, General Motors made one last attempt to salvage the company and in the late 1930s introduced a well built, powerful and affordably priced line of LaSalles in hope of rescuing the ailing company. Unfortunately, the damage had been done and the LaSalle division would never fully recover. They were forced to close shop toward the end of 1940. In the last two years of LaSalle production the company managed to build some very attractive cars. For the 1939 model year the company employed an aerodynamic and longer grille complete with the LaSalle script across the front. The new grille was joined by two lower curved side grilles, while the teardrop style headlights became incorporated into the body. Though the exterior of the car had been dramatically improved from its predecessor, the engine mechanics were essentially left unchanged as the eight cylinder, 322ci. motor provided ample power for most potential owners.
The 1939 LaSalle on offer here was purchased by Mr. Ray Brown approximately 15 years ago when he attended the annual Hershey, Pennsylvania car meet. While under Mr. Brown's ownership, the car was used sparingly. A new striped blue and grey interior was installed several years ago. The LaSalle is reported to be in presentable overall condition.
WITHOUT RESERVE