In 1922, El Lissitzky, a Constructivist typographer/printmaker, joined other avant-garde artists who were proponents of Dadaism, Suprematism, Neoplasticism, Cubism, Futurism and Abstraction in Berlin, then the artistic hub of Europe. El Lissitzky, and many of them met at the studio of László Moholy-Nagy, to discuss all the challenging possibilities evolving from the development of multi-media techniques such as collage, montage, assemblage, photographs combined with other media and the new and improved photographic and printing processes of the time. This image, one of the most famous in a series El Lissitzky was commissioned to make for the Pelikan Office Supply Co. in Hannover, appropriates photography as the most modern form of visual expression for contemporary commercial advertising. Thus far, only six copies of this image are known to exist.