I Could Go for Something Gordon's is a part of the series known as Luxury and Degradation, which addresses issues of class and the consumption of alcohol. The exhibition of these works held in 1986 presented cast stainless steel objects associated with alcoholic beverages and "paintings" of liquor advertisements. The same process used in these "paintings" was later used in the Made in Heaven series of 1989-91. As Jeff Koons describes,

Luxury and Degradation...was a panoramic view of society. I wanted to show how luxury and abstraction are used to debase people and take away their economic and political power. The underlying theme paralleled the alcoholic. So you would have an ad which was directed at the fifteen-thousand-dollar and lower annual income, which was the lowest scale of alcohol marketing. And the highest was a Fra Angelico liqueur ad which was targeted at forty-five thousand dollars. The centerpiece of the exhibition was the Jim Beam Train, which was seven fifths of Jim Beam bourbon (A.H. Guest, Jeff Koons, Cologne 1992, p. 20).

These images, such as I Could Go for Something Gordon's, are enforced through advertising and supported by society, where market strategies are detached from human needs. The image does not describe the potential "degradation" from uncontrolled alcohol consumption, but instead attempts to manipulate the viewer into believing that alcohol will provide the rewards of class mobility as portrayed in the advertisement.