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Details
Andreas Gursky (b. 1955)
Prada II
signed, titled, numbered and dated 'Prada II '97 3/6 A. Gursky' (on the reverse)
color coupler print
65 x 124¼ in. (166 x 316 cm.)
Executed in 1997. This work is number three from an edition of six.
Provenance
Mai 36 Galerie, Zurich
Exhibited
New York, Matthew Marks Gallery, Andreas Gursky, December 1997 (another example exhibited).
Kunsthalle Düsseldorf, Andreas Gursky- Photographs from 1984 to the Present, August-October 1998, pp. 122-123 (illustrated in color; another example exhibited).
Wolfsburg, Kunstmuseum; Winterthur, Fotomuseum; London, Serpentine Gallery; Edinburgh, Scottish National Gallery of Modern Art; Turin, Castello di Rivoli, Museo d'Arte Contemporanea and Lisbon, Centro Cultural de Belem, Fotografien 1994-1998 Andreas Gursky, May 1998-December 1999, p. 52 (illustrated in color, another example exhibited).
New York, Museum of Modern Art, Andreas Gursky, March-May 2001, pl. 53, pp. 168-169 (illustrated in color; another example exhibited).

Lot Essay

The simple geometry and elegant purity of Andreas Gursky's Prada II is a testimony to the influence of Minimalism both on Gursky's aesthetic and on commercial culture. The rigorous, unbroken rectangles and the cool flatness of the color scheme show Gursky's inheritance and promulgation of ideas from Donald Judd, Sol Lewitt and Agnes Martin. This work, more than others from this series successfully melds the basic tenets of photography, sculpture and painting-the inspiration is sculptural, the image is painterly, the medium to achieve this is photographic.
The Prada design motif is so architectural that Gursky is able to photograph the empty display shelves with the same straightforward point of view he uses when capturing his masterful architectural images--Paris, Montparnasse, 1993, Atlanta, 1996, and Times Square, 1997. Deeply buried within the subtext of Prada II is the notion that the high priests of fashion have, without the product, created a temple of ravishing beauty and desire.


Donald Judd, Untitled, 1992 Art c Donald Judd Foundation/Licensed by VAGA, New York, NY
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