Lot 61
61
ANDY WARHOL; in the style of
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ANDY WARHOL; in the style of

THE SOUPER DRESS

Details
ANDY WARHOL; in the style of
THE SOUPER DRESS
circa 1966, printed paper and cotton, label 'The Souper Dress' to neck
Illustrated front cover
Literature
The Warhol Look: Glamour Style Fashion, Whitney Museum of Art, New York, frontispiece, example illustrated
Special notice
No VAT will be charged on the hammer price, but VAT at 17.5% will be added to the buyer's premium which is invoiced on a VAT inclusive basis

Lot Essay

Probably manufactured as a promotional item by Campbell's Soup Inc., the design illustrates the exchange between contemporary art, consumerism, product identity, and the advertising industries. Manufactured of paper, the dress is emblematic of disposability in modern society. The 'one-size-fits-all' garment could be cropped along the gold hemlines to suit the wearer's height, thus modifying the formality of traditional user-to-product relationships. Examples are in the collections of the Museum of Modern Art, New York, and the Andy Warhol Museum.

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