Lot Essay
Described as the 'finest invention of his career' (Kauffer p.16) this poster, which was inspired by the Vortisist movement, confirmed Kauffer's place as the most original graphic designer working in Britain during the early 20th Century. The design was bought by the Daily Herald in 1919, and used to convey the aspirations of this new radical Labour newspaper. Sir Francis Meynell, who organised the brilliant campaign, described the poster as 'a flight of birds that might almost be a flight of aeroplanes; a symbol, in those days of hope, of the unity of useful invention and natural things' (E.McKnight Kauffer Memorial Exhibition)