These colour separations would have been used by Art Director at Look Magazine, Allen Hurlburt, and photographer, Richard Avedon, in the development of the final images used on the front cover of Look magazine and for the posters produced by mail order.

Allen Hurlburt was Art Director at Look from 1956 to 1971 and in 1973, both Hurlburt and Richard Avedon received the American Institute of Graphic Arts gold medal.