Salvador Dalí (1904-1989)
Artist's Resale Right ("Droit de Suite"). Artist's… Read more THE PROPERTY OF THE LATE FLEUR COWLES
Salvador Dalí (1904-1989)

Trompe l'oeil

Details
Salvador Dalí (1904-1989)
Trompe l'oeil
signed and dated 'Dalí 1950' (lower left); with the inscription 'infinitement pour les Cowles Avril 1951 Fleur Cowles' (on the paper collage)
watercolour on paper with cut-out and two-dimensional collage
13 1/8 x 9 5/8 in. (33.3 x 24.5 cm.)
Executed in 1950
Provenance
A gift from the artist to the late owner in April 1951.
Literature
F. Cowles (ed.), Flair Annual 1953, USA, 1952, pp. 201-205.
Special notice
Artist's Resale Right ("Droit de Suite"). Artist's Resale Right Regulations 2006 apply to this lot, the buyer agrees to pay us an amount equal to the resale royalty provided for in those Regulations, and we undertake to the buyer to pay such amount to the artist's collection agent.

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Cornelia Svedman
Cornelia Svedman

Lot Essay

Fleur Cowles (1908 - 2009) began her career as a columnist for the The World Telegram but is best remembered as a style icon, pioneering editor and socialite. In 1946 she married Gardner Cowles of the Cowles Publishing Empire and was highly influential in the redesigning of Look magazine, where she became associate editor, and sought to appeal to a female readership. As a present, Gardner Cowles gave her the opportunity to create her own magazine, Flair, in 1950. She herself said 'unlike most wives who choose yachts, horses, jewels (which I never wanted), I preferred the costly luxury of creating a magazine'.


Although the magazine only ran until 1951, it was lavish and progressive with pop-outs, textured paper, scents and pull-outs, and Cowles commissioned leading artists of the day. Amongst the contributors to Flair were her friends Lucian Freud and Salvador Dalí; Dalí was also the subject of her biography The Case of Salvador Dalí (Boston, 1959).

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