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Lot Essay
Amo Bek-Nazarov’s 1927 film Khaz-Push explores the exploitation and attempted revolt of an oppressed Armenian minority working under British control in Iran. In their accompanying poster, Grigori Borizov & Nikolai Prusakov employ the Constructivist techniques of bold typography and striking photomontage to promote the film and reflect its dynamic and restless content.
While the cycling figure, composed of cut and pasted scenes from the film, rides towards the left edge of the picture plane, the poster’s headline reads I’m Hurrying to See the Film Khaz-Push. In both composition and content Borizov & Prusakov’s poster creates a sense of urgency around the film and its message, in turn enticing the contemporary public towards the cinema screen and towards engagement with the revolutionary ideals laid out by Bek-Nazarov.
While the cycling figure, composed of cut and pasted scenes from the film, rides towards the left edge of the picture plane, the poster’s headline reads I’m Hurrying to See the Film Khaz-Push. In both composition and content Borizov & Prusakov’s poster creates a sense of urgency around the film and its message, in turn enticing the contemporary public towards the cinema screen and towards engagement with the revolutionary ideals laid out by Bek-Nazarov.