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Paul Rand (1914-1996)
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Paul Rand (1914-1996)

IBM

Details
Paul Rand (1914-1996)
IBM
lithograph in colours, 1982, condition A; not backed
36 x 24 in. (91 x 61 cm.)
Literature
American Image, no.72
Special notice

These lots have been imported from outside the EU for sale using a Temporary Import regime. Import VAT is payable (at 5%) on the Hammer price. VAT is also payable (at 20%) on the buyer’s Premium on a VAT inclusive basis. When a buyer of such a lot has registered an EU address but wishes to export the lot or complete the import into another EU country, he must advise Christie's immediately after the auction.

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Lot Essay

Paul Rand (1914-1966) remains among the most highly regarded and influencial American graphic designers of all time. In this instantly recognisable work, Eye-Bee-M (IBM), Rand affirms his belief that in order for a logo to be successful it must be ‘designed with the utmost simplicity and restraint.’
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