Beginning in the 1940s, Heuer began making watches branded for sale by Abercrombie & Fitch in New York. At that time, Abercrombie & Fitch was an elite outfitter of sporting goods. Two of the proprietary models Heuer produced for Abercrombie & Fitch were the Solunar and the Seafarer, which tracked the tide and time that fish and animals were most active based on the solunar theory. The solunar theory posited that the movement of animals and fish was affected by the location of the Moon. The Seafarer incorporated a chronograph.
This Seafarer reference 2443 is one of a small number known with this dial configuration and this example is exceptionally attractive. It features the original and highly unusual blue luminous material both in triangular plots on the dial and in the hands. The overall interplay of colors, including the gilt Arabic numerals as well as the green and yellow accents, make this a vibrant and exceptional watch. Additionally, the reference 2443 wears large both because of its size and also because of the 20mm width between its lugs.