The serpent is a symbol of knowledge and eternity, and the motif has found its way into jewelry design since the Hellenistic period. Bulgari, always conscious of their ancient cultural heritage, drew from this tradition to create the first 'Serpenti' bracelet-watches during the late 1940s. Since then, the 'Serpenti' theme has crossed into all categories of jewels by Bulgari, and in a variety of creative iterations, including white, yellow and pink gold, steel, colored gemstones, diamonds and enamel.