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Lot Essay
Maurice Lacroix AIKON Master Grand Date Only Watch 2021, presented in a 47mm case formed of carbon fibre, formerly used on a Mahindra Racing car, and black DLC stainless steel.
This year, Maurice Lacroix has created an eye-catching composition in collaboration with Mahindra Racing. The watch brand, synonymous with delivering high-perceived value, is the Official Timekeeper of Mahindra Racing. Maurice Lacroix’s involvement in the ABB FIA Formula E World Championship surpasses merely applying a logo to a car or a set of racing overalls. Indeed, Maurice Lacroix and Mahindra Racing share their know-how, enhancing the competitiveness of both companies. This is manifested with the Maurice Lacroix AIKON Master Grand Date Only Watch 2021, presented in a 47mm case formed of carbon fibre, formerly used on a Mahindra Racing car, and black DLC stainless steel. This is the first time Maurice Lacroix has presented an example of its highly successful AIKON collection in carbon fibre. The resultant watch is lightweight and looks contemporary.
EXPERIENCE
The successful bidder will be invited to attend a 2022 round of the ABB FIA Formula E World Championship as a guest of Mahindra Racing, where they can look forward to a full VIP hospitality package.
HISTORY OF THE BRAND
YOUR TIME IS NOW WITH MAURICE LACROIX For more than 40 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allows consumers to experience the unique vitality of city life.
This year, Maurice Lacroix has created an eye-catching composition in collaboration with Mahindra Racing. The watch brand, synonymous with delivering high-perceived value, is the Official Timekeeper of Mahindra Racing. Maurice Lacroix’s involvement in the ABB FIA Formula E World Championship surpasses merely applying a logo to a car or a set of racing overalls. Indeed, Maurice Lacroix and Mahindra Racing share their know-how, enhancing the competitiveness of both companies. This is manifested with the Maurice Lacroix AIKON Master Grand Date Only Watch 2021, presented in a 47mm case formed of carbon fibre, formerly used on a Mahindra Racing car, and black DLC stainless steel. This is the first time Maurice Lacroix has presented an example of its highly successful AIKON collection in carbon fibre. The resultant watch is lightweight and looks contemporary.
EXPERIENCE
The successful bidder will be invited to attend a 2022 round of the ABB FIA Formula E World Championship as a guest of Mahindra Racing, where they can look forward to a full VIP hospitality package.
HISTORY OF THE BRAND
YOUR TIME IS NOW WITH MAURICE LACROIX For more than 40 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allows consumers to experience the unique vitality of city life.