Lot Essay
Created by Max Büsser, the man behind indie brand MB&F, the M.A.D 1 Friends Edition is the debut piece from Büsser’s new offering M.A.D Edition. The name is a reference to the M.A.D Gallery, this timepiece was never made available for sale at retail outlets or at M.A.D galleries. Instead it was only offered to the MB&F “Tribe” – friends, suppliers and partners of the brand.