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Lot Essay
In 2024, Tag Heuer in collaboration with Kith released a striking new interpretation of the Formula 1. Strongly influenced by the original vintage Formula 1 pieces, the collection preserves the spirit of the first watches to bear the TAG Heuer name after Techniques d'Avant Gardes acquired Heuer in 1986 while reimagining Tag Heuer's entry-level icon with bold, compact, and retro-infused three-hand designs.
Ten different iterations of the Formula 1 were unveiled by TAG Heuer for this partnership: two sold exclusively by TAG Heuer (Kith Blue and Kith Green), one sold by both brands (Kith), and seven exclusive to Kith, each representing one of the brand's store locations worldwide (Kith Los Angeles, Kith Paris, Kith New York, Kith Miami, Kith Hawaii, Kith Tokyo and Kith Toronto). Each was released as a limited edition, with production numbers ranging from 250 to 1'350 pieces.
Additionally, all 10 models were included in 75 unique boxed sets. The Tag Heuer x Kith Formula 1 sold out quickly despite only producing 5'700 watches overall, demonstrating the models' enduring appeal as well as the partnership's strong modern popularity.
Ten different iterations of the Formula 1 were unveiled by TAG Heuer for this partnership: two sold exclusively by TAG Heuer (Kith Blue and Kith Green), one sold by both brands (Kith), and seven exclusive to Kith, each representing one of the brand's store locations worldwide (Kith Los Angeles, Kith Paris, Kith New York, Kith Miami, Kith Hawaii, Kith Tokyo and Kith Toronto). Each was released as a limited edition, with production numbers ranging from 250 to 1'350 pieces.
Additionally, all 10 models were included in 75 unique boxed sets. The Tag Heuer x Kith Formula 1 sold out quickly despite only producing 5'700 watches overall, demonstrating the models' enduring appeal as well as the partnership's strong modern popularity.