In the Saleroom: Jeff Koons's Balloon Flower (Magenta)

<p>Jeff Koons' <em>Balloon Flower (Magenta)</em>, 1995-2000, sold for &pound;12,921,250 at the 30 June Post-War and Contemporary Art Evening Sale in London, establishing a new world auction record for the artist. (RT: 2:01) <br /><br /><span style="FONT-SIZE: 11px">Jeff Koons, <em>Balloon Flower (Magenta)</em>, 1995-2000 &copy; Jeff Koons</span></p>