Left, Rolex, Daytona, ref. 62636239 Paul Newman, case number 2’197’870. Diameter 37.5 mm. Sold for CHF 989,000 on 10 November 2013 at Christie’s in Geneva. Right, Rolex Daytona, ref.

Collecting guide: 5 reasons watch collectors love the Rolex Daytona

Locating the allure of a watch with an illustrious and glamorous sporting past — featuring notable examples offered at Christie’s, including the iconic ‘Paul Newman’

  • 1
  • A proud history in motorsport at Daytona Beach

Rolex and Daytona are two evocative names that came together decades before the first Daytona Reference 6239 began production in 1963. In the early 1930s, most watches were tested on the wrists of athletes and adventurers, and not exclusively in hi-tech laboratories as they are today. Rolex founder Hans Wilsdorf, however, recognised the advertising potential of motorsport, and signed a contract with the racing driver Sir Malcolm Campbell.

Rolex, Daytona ref. 116520 ‘Mustard’ dial, case number P928147. Stainless steel. Diameter 40  mm. Estimate $55,000-110,000. Offered in Watches Online The Dubai Edit until 26 October 2022 at Christie’s Online

Rolex, Daytona ref. 116520 ‘Mustard’ dial, case number: P928147. Stainless steel. Diameter: 40 mm. Estimate: $55,000-110,000. Offered in Watches Online: The Dubai Edit until 26 October 2022 at Christie’s Online

On 7 March 1935, Campbell set one of his final records on the sand track at Daytona Beach, increasing the world land speed record to 445.472 kmh. He would later improve this record one more time, but not at Daytona. Years later, in 1991, Rolex became the main sponsor of the 24 Hours of Daytona race at Daytona International Speedway.

  • 2
  • Iconic owners

A product gains credibility if it is worn by a figure celebrated for being authentic — particularly if there is no payment involved. When the actress Joanne Woodward gave her husband, Paul Newman, a Daytona as a lucky charm in 1968, it marked the beginning of the actor’s enduring affection for the brand. At that time, Newman was not under contract to Rolex as an ambassador, yet he and the Rolex Daytona formed an unbeatable promotional duo.

Rolex, Daytona ref. 6239 Paul Newman, case number 1’874’267. Stainless steel. Diameter 37 mm. Estimate $150,000-250,000. Offered in Watches Online The Dubai Edit until 26 October 2022 at Christie’s Online

Rolex, Daytona ref. 6239 Paul Newman, case number: 1’874’267. Stainless steel. Diameter: 37 mm. Estimate: $150,000-250,000. Offered in Watches Online: The Dubai Edit until 26 October 2022 at Christie’s Online

The atypical, and much rarer, dial now associated with the ‘Paul Newman’ differs in small ways from the traditional Daytona dial: Art Deco numerals, hash marks ending in a square at the end, and a small notch between the outer minute track and the centre of the dial. These little differences mark the ‘Paul Newman’ out as one of the most desirable vintage watches in the world.

Examples include the reference 6241 with a ‘champagne ’dial; the 6239 tricolour `Exotic’ dial, reverse panda configuration; the 6241 ‘John Player Special’ and the 6264 ‘lemon’ dial with fully tropical chapter ring and registers.

  • 3
  • The reliability of its movement

One thing has been and remains consistent for all the movements used by Rolex for its chronographs: outstanding reliability. Technically, however, the movements used for the first Daytona watches lagged behind other chronograph movements of the time. It was not until 1988 — more than 20 years after the launch of the Daytona — that Rolex decided to improve the highly successful ‘Zenith’ automatic calibre, El Primero, making it one of the best automatic chronographs of its time.

Rolex, Daytona ref. 16520 ‘Zenith’, case number A’874’343; movement number 1’988’395. Stainless steel with engraved tachymeter scale. Diameter 40  mm. Estimate $30,000-50,000. Offered in Watches Online The Dubai Edit until 26 October 2022 at Christie’s Online

Rolex, Daytona ref. 16520 ‘Zenith’, case number: A’874’343; movement number: 1’988’395. Stainless steel with engraved tachymeter scale. Diameter: 40 mm. Estimate: $30,000-50,000. Offered in Watches Online: The Dubai Edit until 26 October 2022 at Christie’s Online

  • 4
  • Simple yet perfectly balanced design

The Rolex Daytona’s simple yet perfectly balanced design is virtually unmatched in any other chronograph model. Strong contrasting colours, from the main to the subsidiary dials, in a superbly composed gold or steel case, make this watch irresistible.

Rolex, Daytona ‘Rainbow’ ref. 116595RBOW, case number 9X4355L9. Gold, diamond and multi-coloured sapphire-set. Diameter 40 mm. Estimate $350,000-550,000. Offered in Watches Online The Dubai Edit until 26 October 2022 at Christie’s Online

Rolex, Daytona ‘Rainbow’ ref. 116595RBOW, case number: 9X4355L9. Gold, diamond and multi-coloured sapphire-set. Diameter: 40 mm. Estimate: $350,000-550,000. Offered in Watches Online: The Dubai Edit until 26 October 2022 at Christie’s Online

Rolex, Daytona ‘Eye of the Tiger’ ref. 116598TBR. Gold and diamond-set. Diameter 40 mm. Estimate $300,000-500,000. Offered in Watches Online The Dubai Edit until 26 October 2022 at Christie’s Online

Rolex, Daytona ‘Eye of the Tiger’ ref. 116598TBR. Gold and diamond-set. Diameter: 40 mm. Estimate: $300,000-500,000. Offered in Watches Online: The Dubai Edit until 26 October 2022 at Christie’s Online

Jewelled and coloured-dial Daytonas show that it is possible to combine a sports watch with gemstones. Today, Daytonas are available in almost every material and design — such as the turquoise dial ref. 116509 — while still reflecting their origins.

  • 5
  • Appreciation in value

It is often claimed that Daytona watches were initially slow to sell, which is true to some extent. Certainly, the watches did not sell as well as today’s Daytonas, but it should be noted that far fewer watches with manual calibres were produced.

Rolex, Daytona ref. 6265, case number 3’731’311. Steel, manual-winding. Diameter 37 mm. Estimate $60,000-100,000. Offered in Watches Online The Dubai Edit until 26 October 2022 at Christie’s Online

Rolex, Daytona ref. 6265, case number: 3’731’311. Steel, manual-winding. Diameter: 37 mm. Estimate: $60,000-100,000. Offered in Watches Online: The Dubai Edit until 26 October 2022 at Christie’s Online

Now, of course, it is highly desirable to own such a watch — especially one that continues to rise in price due to its rarity.

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