Brian Donnelly (b. 1974) studied illustration at the School of Visual Arts in New York. Before he achieved success as an artist he worked as a background painter on animated series such as Disney’s 101 Dalmations, and cult shows Daria and Doug.
KAWS started out as a graffiti artist
From an early age Donnelly was known for marking buildings in New Jersey and Manhattan with ‘KAWS’, a tag he chose because he liked the way the letters looked together. He soon moved on from this simple tag, however, and developed a unique style that involved adding cartoon-like figures to bus-shelter advertisements.
Later, he would replicate these early works of ‘subvertising’ in a series of screenprint lithographs. These included a mock Calvin Klein ad, featuring supermodel Christy Turlington being embraced by a green figure.
His origins in graffiti brought his work to a diverse audience, many of whom had nothing to do with the art world. Unlike most artists, KAWS did not start out with a gallery; he was fully aware of the benefits of showing his work in the street and mass-producing pieces in order to build a following. This following became so big that it attracted the attention of collectors and critics.
Speaking of his early days as a graffiti artist, Donnelly said, ‘When I was doing graffiti, my whole thought was, “I just want to exist.” I want to exist with this visual language in the world… It meant nothing to me to make paintings if I wasn’t reaching people.’
In 1999 KAWS visited Japan after being approached by Bounty Hunter, the cult toy and streetwear brand. He would go on to create his first toy, ‘COMPANION’.
Produced in an edition of 500, the toys sold out almost immediately, and COMPANION became a recurring figure in KAWS’s work.
KAWS is having a moment
In March 2019, a 121-foot-long inflatable version of KAWS’s COMPANION was installed in Hong Kong’s Victoria Harbour during Art Basel. Anchored by a 40-ton weight, versions of the piece — dubbed KAWS: HOLIDAY — were previously on view in Seoul and Taipei, and mark the latest step in the artist’s rise to fame over recent years.
Although KAWS was successful in the 2000s, the 2019 Artnet Intelligence Report reports that in 2017 his average sale price almost doubled, from $42,272 to $82,063. In November 2018, five KAWS pieces sold for more than $1 million, and across the year his work realised over $33.8 million at auction.
KAWS’s success on social media has been a big factor in his surge to the forefront of the contemporary art world. At the time of writing, more than 900,000 posts bearing the hashtag #kaws had been posted on Instagram, compared to 300,000 for Jeff Koons and 192,000 for Damien Hirst. Specialists have speculated that this could partly be down to the fact that his bright, Pop-art style reproduces faithfully online, but this popularity can also be attributed to KAWS’s origins as a street artist.
Described by curator and art historian Michael Auping as ‘[Clement] Greenberg’s worst nightmare’, KAWS is seen as the enfant terrible of the New York art world. Many have compared him to Jean-Michel Basquiat and Keith Haring, whose own inimitable styles started out on the street, as well as Andy Warhol and Jeff Koons, who both had an instinctive understanding of the possibilities of art in the age of mechanical reproduction.
KAWS has name-checked his influences, which vary from Claes Oldenburg and Tom Wesselman to Takashi Murakami, the latter in terms of what the artist describes as ‘acceptance and crossover projects’.
No cartoon is safe from being consumed and turned into KAWS: the artist is known for subverting iconic cartoon heroes and in doing so he demonstrates his interest in the characters’ universal cultural value, reinforcing the idea that he makes no distinction between concepts of ‘high’ and ‘low’ art.
He once designed a float for the Macy’s Thanksgiving Day Parade
In 2012 a KAWS COMPANION balloon was seen floating down the streets of Manhattan as part of the Macy’s Thanksgiving Day Parade, its XX eyes covered by large gloved hands. Its appearance alongside characters as Mickey Mouse and Sonic the Hedgehog provided further proof of KAWS’s ability to transform art into a spectacle for mass consumption.
After successfully launching his own fashion label, Original Fake, in the early 2000s, KAWS began working with a number of cult streetwear labels, including Bathing Ape and Supreme.
In 2019, Paris Fashion Week saw Dior designer Kim Jones debut his Spring/Summer 2019 collection with a KAWS interpretation of the fashion house’s iconic bee design, set against the backdrop of a 33-ft tall pink flower sculpture of KAWS’s ‘BFF’ character, reproduced as an editioned toy in a mini Dior suit.
KAWS has also collaborated with the Campana brothers on a range of furniture covered in plush toys, which debuted at Art Basel Miami and was immediately snapped up by Travis Scott and Kylie Jenner.
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KAWS’s work sells for as little as $15 and as much as $3.8 million
Recently, KAWS teamed up with NIGO, originally of Bathing Ape fame and creative director of Uniqlo's LifeWear UT line. His collection with the Japanese brand saw him redrawing beloved Sesame Street characters on a collection of T-shirts, sweatshirts, hoodies and toys. All priced under $50, the pieces featured the tagline, ‘You’re never too old for the street’.
In contrast, in a monumental triptych IN THE WOODS (2002) sold for $3,855,000 in 2019 at Christie’s in New York — more than double its high estimate.