'CHEVROLET'

BY ALFRED CARDINAUX, 1932

Details
'CHEVROLET'
BY ALFRED CARDINAUX, 1932
lithograph in colours, printed by CR.Office D'Editions D'Art, Paris, restored losses, otherwise generally in excellent condition, backed on linen
62 x 39in. (159 x 118cm.)

Lot Essay

Car manufacturers made extensive use of the poster in their advertising campaigns to introduce the public to new models. This Chevrolet poster is classic Art Deco in design and features the General Motors skyscraper in Detroit. The artist Alfred Cardinaux trained in Zurich with the well known printers, Wolfensberger and worked for Editions D'art in Paris from 1929-1932.

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