Britains made a special version of their No.508 cow for Nestlés exhibit at the 1924 Empire Exhibition, embossed with a map of the world on each flank and the words 'Nestlés, the World's Cow'. These models were individually wrapped in a printed brown paper which explained 'Nestlé's Milk is the cow you see all over the world' and The World's Cow is 'the world you see all over the cow'. The printed paper exhibits various other contemporary Nestlé slogans of a similar copywriting standard. One dozen wrapped cows were packed to a cardboard outer.