A DESIGN FOR THE EXXON LOGO WITH SIX VARIATIONS

RAYMOND LOEWY, 1966

Details

A DESIGN FOR THE EXXON LOGO WITH SIX VARIATIONS
Raymond Loewy, 1966
Together with the finalized Exxon logo with handwritten notes
one signed RL March 1966 Raymond Loewy (lower right), the other imprinted RL (lower right)
The largest: 24¾ x 20¼in. (62.9 x 51.4cm.), framed (2)

Lot Essay

Examples similar to the present lot were offered at Mes Faure et Rey, Rambouillet, Archives Loewy, 20-21 June 1987, lots 496, 497 and 500
After his great success in redesigning the Gestetner duplicating machine in 1929, Raymond Loewy proceeded to redesign a multitude of products and logos. His outstanding comprehension of form, technology and practical function led him to execute projects for Coca-Cola, Sears Roebuck and Company, Carling Brewing Company, Rosenthal China, Shell and Exxon, among many others