Lot Essay
The film was a Drama and produced by Sovkino
RUSSIAN FILM POSTERS
The development of the Russian film poster marked a high point in Russian Avant-Garde art in the 1920s. In 12923 efforts were made to centralise all film porduction and distribution under one organisation, Goskino (Sovkino, after 1926) and this led to the creation of the department, Reklam Film, under Iakov Ruklevsky, devoted to the production of the film posters. The new film posters were characterised by extraordinary dynamism and appealed to the spectator through their bold colours, use of close-ups and montage. During the late 1920s the cinema became an important part of cultural life and during NEP a large number of foreign films were executed to advertise American filsm (see: D. Ades, The 20th Century Poster. Design of the Avant-Garde, New York 1984, pps.71-91, for a full discussion)
VLADIMIR (1899-1982) AND GEORGE (1900-1933) STENBERG
From their school day, Vladimir and George were inseparable and were known as the Stenberg brothers, Their eduction began at the Stroganox Art Institute, Moscow (1912-17) and continued at the Svomas. From 1922-1931 they designed for the Kamerny Theatre, and in 1925 they were awarded the gold medal at the Expositions des Arts Décoratifs, Paris, in recognition for their talent as stage designers.
As a result of their design for the poster for the Kamerny Theatre's production of Phèdre in 1923, they were given their first film poster commission. They soon becam two of the most successful poster designers producing a total of three hundred posters
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Literature
Posters. Design of the Avant-Garde. by Dawn Ades