The original idea was for a picture of Steve Jones from the film, but then Jamie came up with the fake Amex campaign...it was trying to explain what the real relationships within the music industry are; just seeing the record company as nothing more than a huge pimp-and the band as prostitutes...American Express sued of coarse. Branson seemed to find it funny that he was taken to court. I think it cost him tens of thousands of pounds, and we had to destroy the sleeve, usual thing.
(See Jamie Reid, 'Up They Rise: The Incomplete Works of Jamie Reid', Faber and Faber, 1987 p.100-101)