During the early 1970s The Jacksons became increasingly dissatisfied with their lack of creative control over their own material at Motown Records. They particuarly wanted more freedom of choice in respect of the record producers and song selection, wanting to have more opportunity to record their own compositions. The brothers turned their problems around by launching their own company - Peacock Music Publishing Company, a family company owned by the brothers and their father Joseph, through which they produced their own material.