Illustrated Pall Mall Budget 6d New Series, London: office of the Pall Mall, [d.d], single-sheet prospectus, 185 x 125mm., recto with a design showing a gloved lady reclining with a sunshade and reading the open journal, printed in black and red on buff paper, the verso providing subscription details: "Early in June will be issued the first number of a New Series of the PALL MALL BUDGET ..." J

Details
Illustrated Pall Mall Budget 6d New Series, London: office of the Pall Mall, [d.d], single-sheet prospectus, 185 x 125mm., recto with a design showing a gloved lady reclining with a sunshade and reading the open journal, printed in black and red on buff paper, the verso providing subscription details: "Early in June will be issued the first number of a New Series of the PALL MALL BUDGET ..." J

Lot Essay

The design for this prospectus was attributed to Aubrey Beardsley when it was included as lot 157 in our sale of the John Merriam Library on 4 February, 1994. Subsequent research has shown that the artist is more likely to be Dudley Hardy who did a series of posters of the "Gaiety Girl" with an unbrella. These were characterised by bright colouring and the same distinctive lettering.

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