![[SEUSS, Dr.] A collection of materials for a proposed series of greeting cards designed by Seuss for Hallmark, 1986. Comprising: Seven glossy color mock-ups, one with folding pop-up section; seventeen color copies of proposed cards, with Seuss's (copied) manuscript legends; three black-and-white mock ups; approximately 10 copies of Seuss drawings and sayings; approximately 10 letters from Jed Mattes, Coleco Industries, International Creative Management and Hallmark relating to the project. Together approximately 40 pieces.](https://www.christies.com/img/LotImages/2004/NYR/2004_NYR_01388_0106_000(080848).jpg?w=1)
Details
[SEUSS, Dr.] A collection of materials for a proposed series of greeting cards designed by Seuss for Hallmark, 1986. Comprising: Seven glossy color mock-ups, one with folding pop-up section; seventeen color copies of proposed cards, with Seuss's (copied) manuscript legends; three black-and-white mock ups; approximately 10 copies of Seuss drawings and sayings; approximately 10 letters from Jed Mattes, Coleco Industries, International Creative Management and Hallmark relating to the project. Together approximately 40 pieces.
Jed Mattes was deeply concerned with maintaining Seuss's integrity with his licensing arrangements, and shortly before the execution of these proposals for Hallmark, he negotiated with Coleco to revise their franchising rights. After this, numerous marketing ideas were proposed to various companies, including Sears Roebuck amd Hallmark. Apparently, Seuss's greeting cards for Hallmark were never produced; the present archive provides a rare look into the working methods behind just one of the numerous marketing ideas which have placed Seuss's characters and ideas so dominantly in American culture. (40)
Jed Mattes was deeply concerned with maintaining Seuss's integrity with his licensing arrangements, and shortly before the execution of these proposals for Hallmark, he negotiated with Coleco to revise their franchising rights. After this, numerous marketing ideas were proposed to various companies, including Sears Roebuck amd Hallmark. Apparently, Seuss's greeting cards for Hallmark were never produced; the present archive provides a rare look into the working methods behind just one of the numerous marketing ideas which have placed Seuss's characters and ideas so dominantly in American culture. (40)