Lot 26
26
Yusaku Kamekura (1915-1997)
VAT rate of 5% is payable on hammer price and at 2… Read more
Yusaku Kamekura (1915-1997)

THE RISING SUN AND THE OLYMPIC EMBLEM, TOKYO 1964

Details
Yusaku Kamekura (1915-1997)
THE RISING SUN AND THE OLYMPIC EMBLEM, TOKYO 1964
colour photogravure, 1961, printed by Toppan Printing Co., Ltd., condition A; not backed
40 x 22in. (104 x 56cm.)
Literature
Olympic Posters, p.72; Olympic Image, p.174
Special notice
VAT rate of 5% is payable on hammer price and at 20% on the buyer's premium.

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Lot Essay

The first time the Games were held in Asia heralded a very modern approach to the design for the emblem and the poster. Kamekura himself commented "The most important element is the pictogram, a universal element for communication" (The Olympic Image, p.176)

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