Star Wars: A New Hope, 1977
Star Wars: A New Hope, 1977

Details
Star Wars: A New Hope, 1977
An original concept poster design for the 1977 Lucasfilm/20th Century Fox production Star Wars: A New Hope, the artwork printed in monochrome on card, the typeface Somewhere out there, it may all be happening right now. STAR WARS printed on celluloid overlay
20½x14¼in. (52x36cm.)

Lot Essay

The Star Wars logo illustrated in this storyboard features a pointed "W", a feature of the pre-release promotional products and advertisements for the film. The advertising campaign for A New Hope was undertaken by Doyle, Dane and Burnbach (DDB). The same advertising company produced the first advance posters which also featured the pointed "W" and the similar tag line of 'a boy, a girl and a universe'.

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