Alphonse Mucha (1860-1939)
Alphonse Mucha (1860-1939)

JOB

细节
Alphonse Mucha (1860-1939)
JOB
lithograph in colours, c.1896, printed by F.Champenois, Paris, condition B+; backed on japan
23 x 18in. (59 x 46cm.)
出版
Bridges, p.152; Humphries, p.41; V&A, p.174; History of the Poster, p.49

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拍品专文

This iconic work of the Art Nouveau period combines Czech painter and decorative artist Alphonse Mucha's well-loved figures of female beauty with the rich decoration and extravagant lettering that define the style and the era.
The product itself, a brand of cigarette papers, 'JOB' is seen only minimally and the brand name is submerged into the image. Instead Mucha gives us a simple image of pleasure in the figure of the woman. Only subtle hints connect this pleasure with a product to be purchased. This may be one of the first advertising images to appeal to the subconscious mind, in a way that is commonplace today (Victoria & Albert Museum).